Paid News Business In India: Murdoch & Co.may be praying to be born in India in “agle janam”!

In the “paid news” affair some of Indian media’s market leaders have been named as the major violators, but remain largely unscathed. Should this episode in British media history say something to us in India, asks PADMAJA SHAW. She writes in her column Issue In Media in a pioneer media watch-dog website The Hoot :

……The pattern is pretty much the same with other major issues concerning the conduct of other media houses. No one is willing to cast any “stones” apparently because all perceive themselves to be living in glasshouses. When a media baron is on the verge of being arrested, a lightening phone call would go to all the media houses and the story is killed and the arrest managed. When a CBI charge sheet is filed on a media house, it is buried deep under the spike, even as CBI charge sheets against all and sundry are dissected and individuals are tried and convicted in ten-minute studio discussions.

Well then, are we unhappy that our media houses are grubbing money and not primarily chasing power instead? Is spending better than earning? Since there is no real answer to this ethical dilemma in India, one would like to exit with a fond possibility: Murdoch and his offspring may be praying that they be born in India in their “agle janam”!
……In India, in the “paid news” affair, again it was the market leaders who have been named as the major violators. The news organisations also could put pressure on the Press Council of India (PCI) to prevent publication of the Thakurtha-Reddy report and to keep their names out of public knowledge.

What was the crime? Some major newspapers and journalists were either offering package deals for coverage or taking individual payments to ensure favourable coverage during elections. The PCI-sponsored report on paid news estimates that the unrecorded money earned this way could run into several hundred crores. The newspaper giants involved were earning big illegal bucks for providing favourable coverage. Neither the tax departments nor any other investigative body in India has been asked to look into this affair where there was a secular openness and willingness to accept payments from anyone who is willing and to promote the payers’ cause for the money taken. It is the same newspapers that lose no opportunity to hold forth editorially on democracy and criminalisation of politics.
Read the full column in The Hoot : But who will bell our big guys?

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