‘kali ma’ beer new names: jai ho, pee le, de daroo or dobara !!

Burnside Brewing Co.:To those who have been patiently waiting, we humbly ask that you wait just a little longer and to anyone we have offended we sincerely apologize.

An American Brewery Company has apologized for naming a beer after Hindu goddess “Kali-Mata” and said it is currently scrambling to rename the product, amidst protest in the Indian parliament. The “Kali-Ma” beer which was scheduled for launch Tuesday has now been postponed till the Portland-based company ‘Burnside Brewing Co’ finds a new name for it. “Kali-Ma” the beer was earlier announced as spiced wheat ale involving cardamom, fenugreek, cumin, India dandicut peppers, etc., and showed the picture of Goddess with four arms and three severed heads.

Burnside apologized on its facebook page and posted:

In response to pleas from the Hindu community we have decided to postpone the limited release of “Kali-ma” our imperial wheat ale flavored with Indian spices and Scotch-Bonnet peppers. It is NEVER our intention at Burnside to offend or alienate any race, creed, religion or sexual orientation. …To those who have been patiently waiting, we humbly ask that you wait just a little longer and to anyone we have offended we sincerely apologize. 

 

To this post an Indian Ashutosh Shrivastava suggested some name which maybe hit in US market with migrants as well as American:

As I hindu and an ardent beer buff, I really appreciate your gesture and look forward to the launch of the beer with a new name.Considering the fact that your beer has some flavours of Indian spices, here are some suggestions:

“Jai Ho” – It is a widely known slogan from an oscar winning movie called “Slumdog Millionaire”. It was also used as the election slogan by the current ruling party in India.

“Pee le” – Its a hindi word that means “Go drink”.

“De Daroo” – It means “Give me the drink”

“Dobara” – Means “Second round”.. what fun is a beer if people dont ask for another.

Jai Ho !!!

Advertisements

India’s First Annulment Case- Child Bride Laxmi Sargara

Laxmi holds up her hard-won annulment.

Laxmi holds up her hard-won annulment.

“Now I am mentally relaxed and my family members are also with me,”

said Laxmi, who beamed as she held up the annulment document for photographers. She plans to continue her education in hopes of landing a job so she can maintain her independence.

“It is the first example we know of a couple wed in childhood wanting the marriage to be annulled, and we hope that others take inspiration from it,”

said, Kriti Bharti, the social worker who orchestrated the annulment.

At an age when most kids are learning to walk, Laxmi Sargara was already married. Her husband, Rakesh, was just three-years-old when family sealed the deal on their fate. She was one.

 

How a child bride finally made her escape
Now seventeen years later the couple have set a history-making precedent by having their marriage annulled. But the real hero of this story is Laxmi, now 18, who took remarkably brave steps to reverse the archaic tradition and opened the door for more child brides to follow.

Though technically illegal in India, poor families living in rural areas often rely on these types of partnerships, using kids as pawns in order to provide more financial stability to those who can’t afford to feed their children long-term. The fall-out is hardest felt for child brides, plucked from their parents’ homes in their teens and forced to live with the husband they wed as a toddler and his family. The girls are expected to play the role of obedient wife and daughter-in-law, and in some instances, are beaten into submission by members of their new family.

Just days ago, Laxmi’s was informed of her own marriage obligations, promised almost two decades before by her Rajasthani elders, and given a move-in deadline of April 24 from her in-laws.

“I was unhappy about the marriage. I told my parents who did not agree with me, then I sought help,” said Laxmi.

She reached to a social worker in Jodhpur who advocates for children’s rights through an organization called the Sarathi Trust. The social worker contacted the groom, who was prepared to go through with family arrangement. After some persuading, he finally changed his mind and agreed to an annulment, influenced by the fact that he’d be marrying a woman risking everything to live without him.

Courtesy: kracktivist

A joint legal document signed by both Rakesh and Laxmi made it official and provided a road map for other young brides to do the same.

In India, where an estimated 50 percent of girls are married before they’re 18, opponents of arranged child marriages can face serious threats, including gang rape, beatings and maiming. On the same day as Laxmi’s annulment became official, protesters trying to stop a mass child wedding in Rajasthan were attacked and injured by villagers. When a 13-year-old refused to wed her arranged husband in 2009, her parents withheld her food for two weeks. Amazingly, the young girl prevailed and gained international attention and support for her stance. This week Laxmi moved the needle even further; hers is the first legally-binding child marriage annulment in India’s history.

Child marriages are a worldwide phenomenon, particularly in rural areas with high poverty rates and closely-guarded ancient traditions. In parts of Sub-Saharan Africa, South Asia, The Middle East and even the U.S. underage children are forced into marriages at the behest of their families. In recent years, American officials have cracked down on fundamentalist polygamist sects in Utah and Texasknown to pair adult grooms with child brides. Other countries provide less legal clout needed to protect young girls. In Yemen where, there is no punishment for families who marry off an underage daughter, about half the country’s brides are under 15. In Saudi Arabia, there is no minimum age for marriage at all. An 8-year old girl found this out in 2009, when the Saudi courts denied her annulment request. At the time, her husband was 58.

India’s spy satellite (PSLV-C19) blessed by Balaji!

Traditions and beliefs trump science and technology in India, even when it concerns launching a rocket into space.

Ahead of the blast-off of the PSLV-C19 satellite launcher, Indian Space Research Organisation (Isro) scientists visited the Lord Venkateswara temple at Tirumala on Wednesday and sought the benediction of deity Balaji for the satellite’s flight  into the outer space.

Isro Chairman K Radhakrishnan, who led the team to Tirumala, carried a model of the PSLV-C19 and placed it at the feet of the deity in the sanctum sanctorum. “I came to pray for its successful flight,” Radhakrishnan told reporters later. Special rituals were performed by a team of temple priests led by chief priest Ramana Dikshitulu.

Isro Chairman K Radhakrishnan, who led the team to Tirumala, carried a model of the PSLV-C19 and placed it at the feet of the deity in the sanctum sanctorum. “I came to pray for its successful flight,” Radhakrishnan told reporters later. Special rituals were performed by a team of temple priests led by chief priest Ramana Dikshitulu.

Temple authorities said the ritual by Isro officials was not unusual as it had become a practice for public and private R&D institutions to seek the blessings on the eve of any test launch.

Indian scientists have been known to conduct religious rituals before any significant event, but Radhakrishnan, who has been in the eye of a storm over the recent controversy over Isro’s deal with a private entity, has been criticised in the past for exhibiting his religious beliefs openly. Anticipating his elevation as Isro chairman in October 2009, Radhakrishnan, a trained Kathakali dancer, camped at the Krishna temple at Guruvayoor temple, received his appointment order via the temple fax and had himself weighed in bananas in a thanksgiving ceremony called Tulabharam.

Indian print media still has time before negative trend starts: N Ram

Newspaper "gone to the Web."

Newspaper "gone to the Web." (Photo credit: Wikipedia)

MUMBAI: The Indian print market is different from the west and is still showing growth in readership unlike many matured markets where digital growth is affecting readership. India has a ‘new kind of advantage’ as readership is still growing.

However, even if the media here is growing, it can’t afford to be complacent about the timing because India could head towards “a mature market-like situation”. These were the thoughts of The Hindu former editor-in-chief N Ram, who was delivering a keynote at the third day of global media convention Ficci Frames 2012.

Throwing a word of caution, Ram said that in 3 to 7 years, Indian print would start suffering the same fate as that of the US.

Citing the example of matured markets, Ram said that newspapers and broadcast are in “irreversible decline” mode and there is “anxiety and gloom”.

Ram was talking on ‘Building Deeper Reader Engagement- Sustaining Long Term Newspaper Loyalty over Regions’. He said that in the mature markets, news media is in crisis because of a decline in the circulation as more people are embracing digital. Even in the broadcast media the dominant players are witnessing sharp decline, he said.

However, India has a different advantage, said Ram while outlining the “Two Media World Phenomenon”. He said that regional languages and Hindi newspapers are seeing increase in their circulation. He was optimistic that the medium term prospects for the media industry are looking good.

He stressed on the need of building the bond of trust with the readers, which according to Ram can engage the readers to sustain their loyalty.

Ram said that the most important thing is to stick to the basic principles of journalism – context, accuracy, perspective, fact checking and verification. This, according to him, is imperative in building a relationship with the readers.

Ram said that “trust is the key to good journalism”. He emphasised on the need for a brand to be clear about its identity, core values and focus without imitating anybody else.

He also warned against “editorialising in the guise of news” and said that the readers want shorter articles and more analyses and editorial content and views, especially in the digital viewing context.

Talking about digital, Ram said that the time is more challenging and exciting than ever before. Increasing popularity of the digital media will hurt circulation.

Terming it as a “Digital Age Paradox”, Ram said that the newspapers are witnessing increase in readership of their online editions. However, there is no business model.

Ram said that the revenue model has not been evolved for the digital yet and so it will not replace the old revenue model of the newspapers any time soon. In the digital era, a major share of the revenue goes to the search engines like Google and content providers like iPad apps.

This, he said, is squeezing the newspapers’ revenue, as they have to subsidise digital journalism, which is cannibalising their circulation.

Hindu’s Retaliation On Times Of India ” WAS NEEDED” : N.Ram

PCI no more a toothless tiger: N Ram

The Press Council of India is no more a toothless tiger, believes Publisher and Former Editor-in-Chief of The Hindu, N Ram. The reason for it being its new Chairperson and the emerging debates around journalistic ethics and regulations.

N Ram credits the emerging discussions on Indian news media to the new Chairperson of the Press Council of India, Justice Markandey Katju. “He has triggered off a debate and 90 per cent of people seem to support his views on post-globalisation journalism and eroding ethics of journalism in India,” said Ram.

He shared that a strong chairman alone cannot bring about changes and that the council needs to be strengthened significantly. “I was one of those who argued that news media doesn’t need external regulation, but self regulation. But after the evidence of paid news, particularly the disturbing news that it continues to happen defiantly, there is a need to strengthen the Press Council of India.”

In Punjab, paid news has been documented and it has been defiant which means it has been going on, he said. According to Ram, the business of paid news rampantly continues in several parts of India and that there was enough evidence to establish it. When asked whether broadcast news should also fall under the ambit of the Press Council of India, as argued by Justice Katju, he said, “It needs a widespread debate. There is a difference between both the media. Print is about news media, but news constitutes close to seven or eight per cent of the Indian broadcast industry.”

On his role in The Hindu

Ram continues to remain a member of the board of The Hindu and publisher of the newspaper. Though he is not involved in day-to-day editorial activities of the company, he continues to take an active part in the business side of the company. When asked about his agenda for The Hindu, he told , “The board has some important responsibilities. On the business side a lot needs to be done. I no longer participate in the editorial operations. We have insulated the editorial process from shareholder intervention.”

On TOI vs The Hindu ad war

Ram supports the retaliation of The Hindu to the advertisement of the Times of India in Chennai, but calls it ‘a very small part of the play’. Ram clarifies that the advertisement that almost named the Times of India in its TVC attacking its Page 3 journalism, was a marketing initiative, partially influenced by the editorial division. “The Times of India published a campaign and this was a response to that,” Ram clarified. He also said that the attacking advertisement was consulted with the editorial team, before it went on air. “I had no problems with it. Though I didn’t initiate the campaign, once it came, it was clear in their (marketing team’s) judgment that there should be a response to it. I think it was needed,” he said

(courtesy: exchange4media)