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Peter Griffin is Editor, Special Features, at Forbes India and ForbesLife India. He always considers himself as a student. He also handle social media for both publications. Last week the magazine carried a cover story on Flipkart and created a “HO HO” !! Based on the last week’s brouhaha on the cover story and that Peter being a late convert from advertising into journalism, he has listed nine lessons he learnt about Journalism practiced today. He writes in his column in Forbes India magazine :

Being a late convert from advertising, I’m probably the least experienced journalist in the Forbes India team aside from our interns. So I’m always grateful for the lessons the world can teach me.

• It is possible to pronounce judgement on an article based purely on a headline and/or tweets about it.

• A critical cover story must be a marketing gimmick by the subject of the article in collusion with its “critics,” because, after all, as Mr Barnum said, bad publicity is still publicity.

Read the full piece by Peter in Forbes 10 lessons on #journalism from Twitter

Note from Jeetu Shah: Yesterday the full text of the post was published here, but the author objected to that terming it as unethical and directed me to just include part of it and give the link to read the remaining post, which I did. However, I think how grave the crime was it, if the full piece was posted? So, I wrote back to Peter and tried getting some education from him. ” Lesson # 10 in Journalism”.

Below is, what I wrote back to an Editor, Special Features of a globally acclaimed publication:

Peter, It depends on how we interpret ethics in a certain profession. However, since you are the author and I have committed a sin of letting know the readers of my blog about the 10 lessons you learnt, I shall honor your wish.
I still do not understand though, what difference will it make if I go back to the post, edit it, just include a short excerpt and a link and tax the readers to click the link and visit your whole post? If blogging was my profession (money making) it would be 100 % unethical to earn my livelihood on somebody labour (here writings). And is it really unethical that on a non-money making blog even after I have extended all due credits (authors name/fame, picture, magazine’s name, its link, etc) to the related post, even tendering an unconditional apology, for the “sin” I have committed, instead of just taking it lightly, you are so insistent on making me edit the post and update it again? What will one achieve out of it? Can’t we, as a fellow journalists, just be cool about it? Forbes & you are now globally acclaimed identity and people already know you and admire your work.
Even though you are an Editor, you are so down-to-earth & modest to write that you are ‘always a student’, I was inspired to include the full text of your post (instead of making the readers travel on the net), so that people who know & do not know you, can also admire you (especially after the brouhaha about your Flipkart cover story). In many of my other postings, I normally do what you ordered me to do with your post. But this was a relatively small piece, so I thought an honorable journalist of your stature won’t mind.
But, now I know it’s not you, the designation after your name who is hurt. Thanks for teaching me lesson # 10th.
But, my dear friend remember, it’s always good to get respect by one name and work, as the “belt”(designation) doesn’t remain permanent. Though, I am also a journalist (25+ years), I am also from the trader community being a Gujarati. We usually have a signboard in our shop which says,” These days will also Pass” (whether good or bad). I wish you well, Peter. ~ Jeetu