An American Brewery Company has apologized for naming a beer after Hindu goddess “Kali-Mata” and said it is currently scrambling to rename the product, amidst protest in the Indian parliament. The “Kali-Ma” beer which was scheduled for launch Tuesday has now been postponed till the Portland-based company ‘Burnside Brewing Co’ finds a new name for it. “Kali-Ma” the beer was earlier announced as spiced wheat ale involving cardamom, fenugreek, cumin, India dandicut peppers, etc., and showed the picture of Goddess with four arms and three severed heads.
Burnside apologized on its facebook page and posted:
In response to pleas from the Hindu community we have decided to postpone the limited release of “Kali-ma” our imperial wheat ale flavored with Indian spices and Scotch-Bonnet peppers. It is NEVER our intention at Burnside to offend or alienate any race, creed, religion or sexual orientation. …To those who have been patiently waiting, we humbly ask that you wait just a little longer and to anyone we have offended we sincerely apologize.
To this post an Indian Ashutosh Shrivastava suggested some name which maybe hit in US market with migrants as well as American:
As I hindu and an ardent beer buff, I really appreciate your gesture and look forward to the launch of the beer with a new name.Considering the fact that your beer has some flavours of Indian spices, here are some suggestions:
“Jai Ho” – It is a widely known slogan from an oscar winning movie called “Slumdog Millionaire”. It was also used as the election slogan by the current ruling party in India.
“Pee le” – Its a hindi word that means “Go drink”.
“De Daroo” – It means “Give me the drink”
“Dobara” – Means “Second round”.. what fun is a beer if people dont ask for another.
Jai Ho !!!