Media bodies are inefficient and unsuccessful journalists

Media bodies: Toothless tigers

Media regulatory organisations, unions and associations have failed to intervene positively to resolve challenges faced by the fourth estate from time to time. Can these ever become effective? Writes  Sanjay Kumar Srivastava in The Sunday Indian:

…..Media in fact is behaving like an unleashed watchdog. Press Council of India, Editor’s Guild of India, News Broadcasters Association, Editor’s Conference, Electronic Media Monitoring Centre – the list of media regulatory bodies is endless. These bodies preach good conduct and unbiased journalism and are responsible to ensure the implementation of such code of conduct. Still there is no control on the content and sanctity of media reports. Journalist unions such as National Union of Journalists, Indian Federation of Working Journalists, Delhi Union of Journalists et al claim to work for the protection of journalists’ rights. However most journalists are no better than unorganised skilled labourers.

…..Pradeep Mathur, a former Editor of The Pioneer and former head of IIMC, says, “Most office bearers and members of such regulatory bodies are inefficient and unsuccessful journalists. PCI is headed by a former judge, who has no experience of the media.” Mathur recalls an incident when he had to appear before a jury of PCI. He was surprised to see that the jury included a gentleman who was initially a teleprinter operator and was eventually promoted to be a reporter. Two other members of the jury had met Mathur for their job interviews years ago. Mathur says, “Even the Editor’s Guild of India is full of journalists who are good only for issuing statements. There is a bunch of pro-promoter editors in the guild and they do everything to make life easier for their bosses. Credibility and transparency of the media is their last priority.”

………….A book titled “Media Monitoring in Asia” published by the Asian Media Information and Communication Centre says that media monitoring in India is not up to the mark. Probably, that’s why Noam Chomsky said in an interview, “Media subdues the public. It’s so in India, certainly.” All these issues can be solved only when sincere efforts are made. The solution will have to come from within the media. Else, media will be reduced from being the Fourth Estate to a mere vendor of content. Hope, someone realises that soon. Read the full article : http://www.thesundayindian.com/en/story/Toothless-tigers/285/33975/

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