National Dunia, a Hindi daily
SB Media has launched a new Hindi daily, National Dunia, today. The newspaper will be circulated in Delhi, NCR and Ghaziabad. National Dunia consists of 16 main pages and four supplementary pages. It has a cover price of Rs 3. The four-page supplement that will accompany National Dunia will be dedicated to health, education and entertainment. This will be an everyday affair with the exception of Sunday when a 48-page magazine consisting of current affairs and infotainment will be circulated with the newspaper without any extra charge.
Pune-based Aaj Ka Anand Papers is all set to foray into the English daily space with its new launch, Life 365, from April 15. The group brings out a Hindi daily, Aaj Ka Ananad and a Marathi eveninger, Sandhyanand. As a promotional offer, Life 365 will be bundled along with Aaj Ka Anand. Life 365 has been doing test runs for the past 15 days and the feedback to the newspaper has been good.
Divya Marathi, Solapur
Dainik Bhaskar Group launched the fifth edition of its Marathi newspaper, Divya Marathi, from Solapur, Maharashtra, on March 31, 2012. The first edition of Divya Marathi was launched from Aurangabad in May 2011. Thereafter, other editions from Nashik, Jalgaon and Ahmednagar were also launched. With five editions of Divya Marathi, the group now completes its coverage in the state of central Maharashtra. In the overall number of publications, this is the 65th edition of the group.
VRL Media’s Kannada daily, Vijayavani, hit the stands early this week. It is currently circulated to three prime markets, namely, Bengaluru, Mangalore and Hoobly and is priced at Rs 2.50. The daily is planning to expand its circulation to Bijapur and Mysore.
Following which editions from Gangavati, Chitiradurga, Shimoga and Gulbarga will be published in two months’ time. Vijayavani is the only all-colour Kannada daily in the market. Chinnappa Bhat will lead the editorial division of Vijayavani. Apart from the regular content, a four-page special supplement catering to various interests will be circulated with the main edition every day. The supplements will focus on a range of topics such as literature, astrology, lifestyle, movies, health, travel, education, etc.
India Today Group launched its new magazine, Women’s Health, on April 2, 2012 in New Delhi. The magazine is a sister product of Men’s Health and is published by US-based Rodale. India is the 27th country to launch the magazine. Women’s Health will showcase doctors, celebrity fitness trainers, weight loss coaches, and sex and relationship counselors. The print run of the monthly magazine is approximately 45000-50000. It has a cover price of Rs 100. The magazine is targeted at women who are in their 20’s and 30’s. These are the women who came of age with a sense of confidence and belief that anything is possible. Women’s Health not only addresses issues such as health, fitness, weight loss and eating right, but also offers 360-degree solutions for a young woman’s life. It focuses on issues such as relationships, success at the workplace, etc. he cornerstone of all this is service journalism that puts the reader and upgrading her life ahead of everything else. But Women’s Health does it with boldness and verve. It makes health fun and easy to achieve. Women’s Health currently has 14 international editions and is present in 27 countries such as The United States, Italy, Germany, UK, Turkey, China, India, among others.
- Four new Indian languages on YouTube: Gujarati, Kannada, Malayalam and Telugu (youtube-global.blogspot.com)