India’s displaced mothers due to Industrialisaton: A photo essay

In No Man’s Land: A young mother at Little Rann of Kutch, a salt marsh where many workers are employed to pan for salt. She is a seasonal migrant who has come from a nearby village.(photo courtesy: PATTABI RAMAN)

WORKING MOTHERS IN RURAL INDIA

PATTABI RAMAN

As India‘s urban population has exceeded the rural population for the first time in history, I decided to work on a long-term photography project on Rural India. This photo series, Working Mothers in Rural India, is a portrayal of women in rural India who fulfill the dual roles of mother and financial breadwinner for their family.

Overall, rural Indian women make up 22.7% of the labor force. Amidst great levels of industrialization and growth, the rural sectors of India suffer neglect. Agriculture is the primary source of livelihood for the rural population—in fact, nearly 90 percent of women working in rural India do so in the agriculture or allied industrial sectors. Despite the fact that many women are the primary breadwinners, a woman’s daily wages average just half as much as a man’s, though men and women work equal hours.

Many working women in rural India have tremendous workloads, as they are responsible for farm or agricultural as well as household production.

Pattabi Raman’s photo essay on working mothers in parts of rural India illuminates the challenges and struggles many working mothers around the world face, and highlights issues that are specific to women in parts of rural India, such as the threat of displacement due to industrialization.

View the full photo essay by Pattabi Raman: WORKING MOTHERS IN RURAL INDIA

Nevanta for urban & NRI women

Nevanta.com will focus on fashion, celebrities and entertainment for Indian women, captured in brief two-minute videos.

Nevanta Media Technologies has launched www.nevanta.com, a video web-magazine targeted at women. The website will host high definition videos on fashion, celebrities and entertainment, offering women fashion trends, heads up on stores and designers in brief two-minute video format.

The content is targeted at urban and NRI women in the age group of 18-34 years.

According to the company, the idea of the website came from what was found to be little available information online for young Indian women on fashion, shopping and trends.

Nevanta.com looks to bridge the gap between designers, celebrities and their audiences.

“Nevanta offers a carefully screened collection from today’s top and also the emerging Indian designers, showcasing their very individual and distinctive styles. It’s never been easier to discover your favourite local designers, latest trends, your favourite celebrities and their personal style statements, all on one platform,” says Sunija Rishi, founder, Nevanta Media.

“We aim to be the online destination for the modern Indian woman to discover her very own style statement,” she adds.

Nevanta is an all-women‘s organisation; the content for Nevanta.com will be produced by young women taking on the role of producers and journalists, thereby better addressing the TG.

“We take great pride in being an all-women company and each woman on board embodies the perfect prototype of a ‘Nevanta woman’ – sharp, successful, confident and fabulously feminine,” quips Atasi Chatterjee, co-founder, Nevanta.

Identifying potential in online video, Nevanta sees high-speed mobile internet connectivity driving the convergence between mobile and internet platforms and also looks to leverage the opportunities offered by the growing mobile device market. With social media also growing as a platform for online video consumption, the short length videos on Nevanta.com will further help them to be shared extensively on social platforms.

On the revenue generation model, Nevanta.com will stay clear of traditional online advertisement formats. The company is looking at non-intrusive advertising, sponsorship and product placement. It is also in the process of developing an e-commerce plan based on Nevanta’s association with Indian designers and luxury brands.