South Indian Media: Why is Sankeshwar interested in Media?

Mahesh Kulkarni writes in an article Sankeshwar to ‘disrupt’ Kannada papers, again in Business Standard

Vijay Sankeshwar is addicted to shaking things up. A decade after this businessman and politician from Gadag district in North Karnataka revolutionised the Kannada newspaper industry by launching Vijaya Karnataka, a paper that quickly outstripped the then market leader Praja Vani, he is doing it all over again.

Why is Sankeshwar so interested in the newspaper world? The roots of it probably are in the fact that his family used to run a small publishing press which put out study guides for the state SSLC exams. Then, as evinced from his sale of Vijay Karnataka for Rs 300 crore, there was good money to be made in the business. Also, don’t discount the fact that newspapers are a wonderful platform for budding politicians. Sankeshwar, after all, was once a BJP Member of Parliament from Dharwad North and is now a Legislative Council member in Bangalore.

Sankeshwar’s tremendous advantage lies in his vast logistics network that he can leverage to reach out to every nook and cranny of the state, ensuring that his newspapers are deposited on the doorsteps of his readers early in the morning. Sankeshwar plans to roll out Vijaya Vani across 10 cities in Karnataka over a period of one year. He has already launched six editions across key cities in the state. He has set up his own printing sites in these locations and will take delivery of five new printing press over the next five months.

It may almost seem like Sankeshwar rued his decision to part with the ground-breaking Vijaya Karnataka. As soon as his lock-in period was over, he was back in business, this time purchasing a 57-year-old district-level tabloid, Vijaya Vani, published from Tumkur, and re-launching it as a state-level broadsheet newspaper on April 1, 2012. He met with opposition almost immediately. The Times group raised an objection to the title, Vijaya Vani, saying it clashed with the one the group had bought from Sankeshwar, namely Vijaya Karnataka, and filed a case in the Bangalore city court.

“The name Vijaya is not their family property. Anybody can have the name Vijaya. It only shows their desperation and they are scared of our aggressive launch. I consider it as an unhealthy practice,” said Sankeshwar in response.

Vijaya Vani may not be the force that its predecessor used to be, but considering Sankeshwar’s track record, it may be a good idea to take his words seriously. After all, his name is not just on those papers, it also means ‘victory.’’

Read the full article Sankeshwar to ‘disrupt’ Kannada papers, again in Business Standard

Samay, August 15 : Old lady of Boru Bunder to take on Aveek Sarkar in Bengal

Shine Jacob writes in Business Standard:

Set to launch its first Bengali daily by year-end.

It may well be the clash of the titans in West Bengal’s media industry. The country’s largest media conglomerate, Bennett, Coleman and Company Ltd (BCCL), also known as the Times group &  ” The Old Lady Of Bori Bunder” , is set to battle it out in the regional media space with Aveek Sarkar’s family-owned Anandabazar Patrika (ABP). There were speculations that the Bengali newspaper would be named Samay and launched by August 15. The hiring process had been initiated, though the group had not finalised on who would be the editor.

According to sources close to the development, the Times group is planning to launch a Bengali newspaper by the end of this year. While The Times of India is the largest broadsheet daily in the country, Anandabazar Patrika is the largest Bengali newspaper. According to the latest Audit Bureau of Circulation figures, Anandabazar Patrika has a circulation of nearly 1,250,000, while its nearest competitor, Bartaman, has a circulation of 534,000 copies. Other major competitors in the vernacular space are Aajkaal, Sangbad Pratidin, Ganashakti, Sakalbela, Ekdin and NEWZ Bangla.

The plan to launch a Bengali daily is considered to be a move by the Times Group to position itself against ABP in the vernacular space. In Bengali, TOI  has two magazines, Samay and Udita. The Times Group has a strong presence in regional markets, with dailies like Navbharat Times and Sandhya Times (evening tabloid) in Hindi, Maharashtra Times in Marathi and Vijaya Karnataka in Kannada.

Anandabazar Patrika, founded in 1922 by Prafulla Chandra Sarkar, is the largest read Bengali newspaper, with a readership of more than six million, according to Indian Readership Survey reports.

58-year-old ‘Vijaya Vani’ challenged by the ‘Old Lady Of Bori Bunder !!

BCCL sues VRL Chief Vijay Sankeshwar over use of newspaper title Vijaya

Bennett, Coleman & Co Ltd ( BCCL), publishers of India‘s largest selling English newspaper – The Times of India, is moving to stem competition in the Kannada newspaper market which commands advertising revenues of Rs 500 crore.

The media giant has moved court against businessman and former newspaper baron Vijay Sankeshwar, who is attempting to return to the business five years after he sold India’s second-largest Kannada daily to BCCL.

ACHIEVEMENT: Governor Rameshwar Thakur (right) presenting the Sir M. Visvesvaraya Award to Vijay Sankeshwar of VRL Group of Companies at the FKCCI founder’s day celebrations in Bangalore . Union Minister of State for Planning M.V. Rajasekharan is seen.

Sankeshwar on Sunday re-launched a 58-year-old title, Vijaya Vani. He owned Vijaya Karnataka before selling out to BCCL. It is now staging a comeback in to the Kannada newspaper space, after the five-year no-compete clause came to an end in March this year.

His newspaper, Vijaya Vani, has three editions in Bangalore, Mangalore and Hubli. It will be expanded to seven more locations in the next two months with an initial investment of Rs 125 crore.

“The title and the newspaper Vijaya Vani has been in existence since 1954 in Tumkur district of Karnataka as a district tabloid. We acquired the title during July 2011 and re-launched it as a broad-sheet with multi-editions across Karnataka on April 1, 2012. If the Times Group did not have objections to the title for the past so many years, it is surprising that they have objections now all of a sudden. The word Vijaya is a common name and no-one can own it. The case against us cannot sustain. “There are few other newspapers in Karnataka with the titles Praja Vani, Samyukta Karnataka and Udaya Vani which has some overlap with our and the BCCL title, but we co-exist,”

said Sankeshwar.

Vijay Sankeshwar also owns VRL Logistics, which has a topline of Rs 1,000 crore, is India’s largest operator of cargo trucks and among the top fleet owners of passenger buses plying between cities and towns. It is estimated that VRL Logistics owns a fleet of over 2,000 vehicles.

The Kannada newspaper market includes Praja Vani owned by ‘The Printers (Mysore) Ltd’ who also publish English daily Deccan Herald, the second largest English daily in Karnataka. The advertising revenues of the Kannada newspaper market is around Rs 500 crore and all the Kannada dailies put together sell around two million copies daily.