INDIA: Young Aging Expert Is Editor of “Seniors World Chronicle”

75yrs young Ravi Chawla Founder & Editor of ‘World Seniors World Chronicle.com’ with around 5 Lakh Hits in 6 yrs with 12,000 + post from 250 countries Handing over Ownership & Editorial Rights to Sailesh Mishra.

Mumbai-based Ravi Chawla, Founder Editor and Owner of Seniors World Chronicle, announced today that he is handing over complete charge and ownership of the Internet daily digest of international news and reports on Aging, to Sailesh Mishra of Silver Innings.

Seniors World Chronicle.com was launched in 2005 by Ravi Chawla, who has worked all his life as reporter, editor and publisher of specialist journals. This journal has already published nearly 12,000 reports from 250 countries and attracted an estimated 500,000 visitors up to end March 2012.
Chawla is completing 75 years of age in a few weeks and has opted out in favour of the dynamic young Sailesh Mishra to continue operations of Seniors World Chronicle.
Mishra has 15 years of hard core marketing experience and since the year 2006, has dedicated himself to work with Senior Citizens.
Says Mishra: “I am Social Gerontologist by Experience and Founder President of Silver Inning Foundation, Not for Profit and ‘Silver Innings,’ a Social Enterprise working with Senior Citizens.”
For increasingly internet savvy senior citizens everywhere,Seniors World Chronicle serves as a single source of international coverage of all issues concerning older persons. Access is free to all internet users and no registration is required.

More information from:
Ravi Chawla 91-9322 633 718
Sailesh Mishra 91-9987 104 233

Nevanta for urban & NRI women

Nevanta.com will focus on fashion, celebrities and entertainment for Indian women, captured in brief two-minute videos.

Nevanta Media Technologies has launched www.nevanta.com, a video web-magazine targeted at women. The website will host high definition videos on fashion, celebrities and entertainment, offering women fashion trends, heads up on stores and designers in brief two-minute video format.

The content is targeted at urban and NRI women in the age group of 18-34 years.

According to the company, the idea of the website came from what was found to be little available information online for young Indian women on fashion, shopping and trends.

Nevanta.com looks to bridge the gap between designers, celebrities and their audiences.

“Nevanta offers a carefully screened collection from today’s top and also the emerging Indian designers, showcasing their very individual and distinctive styles. It’s never been easier to discover your favourite local designers, latest trends, your favourite celebrities and their personal style statements, all on one platform,” says Sunija Rishi, founder, Nevanta Media.

“We aim to be the online destination for the modern Indian woman to discover her very own style statement,” she adds.

Nevanta is an all-women‘s organisation; the content for Nevanta.com will be produced by young women taking on the role of producers and journalists, thereby better addressing the TG.

“We take great pride in being an all-women company and each woman on board embodies the perfect prototype of a ‘Nevanta woman’ – sharp, successful, confident and fabulously feminine,” quips Atasi Chatterjee, co-founder, Nevanta.

Identifying potential in online video, Nevanta sees high-speed mobile internet connectivity driving the convergence between mobile and internet platforms and also looks to leverage the opportunities offered by the growing mobile device market. With social media also growing as a platform for online video consumption, the short length videos on Nevanta.com will further help them to be shared extensively on social platforms.

On the revenue generation model, Nevanta.com will stay clear of traditional online advertisement formats. The company is looking at non-intrusive advertising, sponsorship and product placement. It is also in the process of developing an e-commerce plan based on Nevanta’s association with Indian designers and luxury brands.