NYDailyNews.com Launches ‘Desi News’


Delivers international and local Asian-Indian news to South Asian communities across the country


  NYDailyNews.com, the fifth largest newspaper website in the United States, and NewsCred, a platform that connects brands and publishers with the world’s best journalism, today revealed an online editorial section designed to serve the South Asian community in the Tri-state area and across the country. The ‘Desi News’ section, accessible on NYDailyNews.com, will utilize NewsCred’s SmartPress technology to deliver customized content on Indian politics, entertainment, cricket, and US-Indian relations from leading international publishers.

“The New York metropolitan area has seen a growing interest in news – from an American perspective – about India, Bangladesh and the surrounding Pan-Asian areas as that community thrives throughout New York and New Jersey, as well as across the country,” said Steve Lynas, Senior Vice President of Daily News Digital. “NYDailyNews.com has recognized the need to provide interesting content to this growing, sophisticated, and educated Asian-Indian audience.”

With a range of respected and proven journalism sources, NewsCred will provide Daily News editors with access to fully licensed articles and images from over 750 publications of interest to this growing community. The ‘Desi News’ section will be refreshed daily with relevant content custom-tailored and curated by NewsCred’s SmartPress technology.