When it comes to state tourism boards and social media, Kerala is certainly at the forefront, followed by Gujarat. For a tourist, Kerala has an almost universal appeal. Kerala isn’t the only state that is rich in such natural beauty; almost the whole of India’s peninsula has a coastline to boast of.
But, there seems to be so much more awareness of what Kerala in particular has to offer.
The reason; smart, progressive and organized advertising strategies. ‘Your moment is waiting’, their latest campaign is one of the most intoxicatingly beautiful television commercials ever made.
Visual appealing tv commercials can only stir an initial curiosity. Kerala Tourism reached out to over 1,20,000 facebook fans, who by ‘liking’ the page have access to almost daily udates on what to do in the state. From which food is in season, to which temple is a must-visit, the page is loaded with information that is not available on their website or anywhere else for that matter. A special mention must be made of the photographs shared on this page; they are extremely visually appealing. Just glancing at the wall of their facebook page brings forth a montage of vivid imagery representative of the state. These small picture stories would really be ideal for a person researching Kerala before a trip.
Their twitter page has a more humble 8,000+ followers that can interact with @KeralaTourism. The hashtag #ThingsToDoInKerala has a small group of tweeple chirping. The twitter world hasn’t yet been taken by storm, but one must give props to the Kerala State Tourism board for being among the only ones to have a presence on twitter.
The Youtube page is extremely informative. There are a host of well made mini documentaries, which would really help demystify the destination, before actually reaching there.
Tourists tend to be put-off by excessive touting and over-selling. Kerala Tourism has managed to steer clear of these extremes. This is evident in their social (media) face, which is informative, but still aloof and not as interactive as one would imagine.
Read the full news on Social Samosa : Travel goes Social:Tourism and Social Media
- Kerala Tourism: Home of Ayurveda, 1 (adsoftheworld.com)
- Kerala Tourism – Interesting Facts (kichulovesdream.wordpress.com)
- Kerala- Heaven on Earth (harikrishnamurthy.wordpress.com)