After the ‘Kolaveri’ viral comes a John Doe order!

After the ‘Kolaveri’ viral comes a John Doe order! It may sound strange, but the producers of the Dhanush-Shruti Hassan starrer, 3, obtained a gag order against the Internet distribution of the film from the Madras High Court on Thursday.

The court has restrained BSNL and other Internet Service Providers (ISP) from copying and broadcasting the movie or its songs either in full or in parts after a petition was filed. In her order, Justice KBK Vasuki also restrained distribution of the movie through DVD, VCD and YouTube as well as other social networking sites. Further hearing in the case is on April 18.

This is the first of its kind John Doe order from the Madras High Court, granting injunction against anonymous people who might be committing a breach of the rights of the plaintiff.

The John Doe order is well entrenched in the judicial system of the US, Britain, Canada and Australia but is still in its infancy in India.

The film is released in Hindi and Telugu apart from Tamil on Friday (today). The Hindi version is aimed at wooing a larger audience base and has already been sold for an undisclosed sum. 3 generated a lot of pre-release hype with the Tanglish hit ‘Kolaveri Di’ and a reported lip-lock between the lead pair. Now, the makers have turned shy of the Internet after receiving too much publicity.

This came as a surprise as the film’s promotional song ‘Kolaveri Di’ became a national anthem via the Net with more than 50 million hits on YouTube to date. The film marks the coming together of Rajinikanth and Kamal Hassan – the two heavy weights of the southern film industry. Kamal’s daughter Shruti Hassan is paired with Dhanush who is married to Rajinikanth’s daughter Aishwarya. The film has been directed by Aishwarya also.