Dainik Jagran- No.1 Hindi Daily of India

Dainik Jagran remains No. 1 and Dainik Bhaskar at No. 2. Patrika, which made an entry to the top 10 list last quarter, has surged past Nai Dunia to acquire the No. 9 position.

The fourth quarter results of IRS 2011 indicate that six out of top 10 Hindi dailies have registered growth this quarter. There is also a change in the pecking order with Patrika surpassing Nai Dunia to acquire the No. 9 position.

India’s No. 1 Hindi daily, Dainik Jagran, has recorded an AIR of 1,64,10,000 in IRS Q4 2011 compared with 1,64,58,000 in the previous quarter and 1,63,93,000 in IRS Q2 2011. The daily had added 65,000 readers in IRS Q3 2011 and 4.83 lakh readers in Q2 of IRS 2011.

At No. 2, Dainik Bhaskar has lost 2.74 lakh readers in the fourth quarter of IRS 2011. The decline of 1.9 per cent comes after an exceptional growth in its AIR in Q3 of IRS 2011. The daily had added 7.02 lakh readers in Q3 and 1.58 lakh readers in Q2 of IRS 2011. Its AIR now stands at 1,46,02,000 against 1,48,76,000 in the previous quarter and 1,41,74,000 in Q2 IRS 2011. Bhaskar had added 25,000 readers to its AIR in IRS Q1 2011.

The third most read Hindi daily, Hindustan, has held its position and seen a marginal growth of 12,000 readers this quarter. Its AIR stands at 1,20,45,000 in IRS Q4 2011 against 1,20,33,000 in the previous quarter and 1,19,85,000 in IRS Q2 2011. Hindustan had added 48,000 readers in IRS Q3 2011, 1.75 lakh readers in IRS Q2 2011 and 3.58 lakh readers in IRS Q1 2011.

The fourth largest Hindi daily, Amar Ujalahas been able to add a few readers this quarter. The daily has recorded an AIR of 88.42 lakh in IRS Q4 2011 compared with 88.36 in the previous quarter and 88.91 lakh in IRS Q2 2011. It had added 1.44 lakh readers in IRS Q2 2011 and 1.07 lakh readers in IRS Q1 2011.

At No. 5, Rajasthan Patrika’s losses have continued into this quarter. The daily has lost 71,000 readers recording an AIR of 68.47 lakh against 69.18 lakh in the previous quarter and 69.41 lakh in IRS Q2 2011. It had lost 23,000 readers in IRS Q3 2011 and 92,000 readers in IRS Q2 2011.

The No. 6 Hindi daily, Punjab Kesri, has been able to hold its readers and added 4,000 readers this quarter over the previous quarter. The daily has been on a decline for the last three quarters. Its current AIR stands at 33.3 lakh against 33.26 in the previous quarter and 34.14 lakh in IRS Q2 2011. It had lost 88,000 readers in the previous quarter, 65,000 in the second quarter and 80,000 readers in the first quarter of IRS 2011.

Navbharat Times has again lost a few readers this quarter after losing 69,000 readers in the previous quarter. Its AIR now stands at 25.73 lakh against 25.81 lakh in the previous quarter and 26.5 lakh in IRS Q2 2011. NBT had added 61,000 readers in its AIR in IRS Q2 2011 and 10,000 readers in IRS Q1 2011.

Jharkhand’s leading Hindi daily, Prabhat Khabar, has grown steadily quarter-on-quarter. The daily has added 1.24 lakh readers in IRS Q4 2011 to take its AIR at 21.87 lakh compared with 20.63 lakh in the previous quarter and 18.93 lakh in IRS Q 2011. It had added 1.7 lakh readers in IRS Q3 2011, 81,000 readers in Q2 2011 and 1,33,000 readers in Q1 2011.

After making an entry at No. 10 in the last quarter, Patrika has climbed up to No. 9 position. The daily has recorded a growth of 25 per cent and an AIR of 17.87 lakh in IRS Q4 2011 compared with 14.3 lakh in the previous quarter and 12.51 lakh readers in IRS Q2 2011.

Despite of a marginal growth, Nai Dunia has been pushed to No. 10 in IRS Q4 2011. The newspaper has registered an AIR of 16.49 lakh in IRS Q4 2011 compared with 16.30 in the previous quarter and 17.14 lakh in IRS Q2 2011.

India Today- No.1 English Magazine Of India

Except India’s most-read English magazine,India Todayall other magazines in the top 10 list have registered growth in the fourth quarter of Indian Readership Survey 2011. While Pratiyogita Darpan, an English magazine, has made an entry to the top 10 list at No. 7, Femina and Filmfare are out of the top 10 list this time.

India Today has again registered a decline of 1.5 per cent and lost 25,000 readers in IRS Q4 2011. The weekly had lost 88,000 readers in IRS Q3 2011 while it had added 74,000 readers in IRS Q2 2011. The weekly’s current AIR stands at 16.11 lakh compared with 16.36 lakh in the previous quarter, 17.24 lakh in IRS Q2 2011 and 16.50 lakh in IRS Q1 2011.

General Knowledge Today, which made a comeback at the 2nd spot in Q3 2011, has been able to hold on to its readers and the No. 2 position in this round. The magazine has recorded an AIR of 10.92 lakh this quarter compared with 10.87 in the previous quarter, 9.77 lakh in IRS Q2 2011 and 10.02 lakh in IRS Q1 2011.

Reader’s Digest has grown by 5.5 per cent in the fourth quarter of IRS 2011. With the addition of 60,000 readers this quarter, RD has an AIR of 10.58 lakh against 9.98 lakh in Q3 and Q2 rounds. The magazine had added 28,000 readers in IRS Q2 2011.

At No. 4, Educational English monthly, Competition Success Review,has also registered a growth of 6 per cent this quarter. The monthly had an AIR of 6.97 lakh in IRS Q4 2011 against 6.57 lakh in the previous quarter. It had recorded an AIR of 6.54 lakh in IRS Q2 2011 and 6.84 lakh in IRS Q1 2011.

Weekly magazine Outlook has grown by 10 per cent in IRS Q4 2011. Its AIR now stands at 4.87 lakh compared with 4.44 lakh in the last survey, 4.56 lakh in IRS Q2 2011 and 4.38 lakh in IRS Q1 2011.

The Week has strengthened its position at No. 6 and grown by 13 per cent in IRS Q4 2011. By adding 51,000 readers, its current AIR stands at 4.38 lakh compared with 3.87 lakh in the previous quarter and 3.96 lakh in IRS Q2 2011. The magazine had recorded more than 22 per cent growth to acquire the 6th rank in IRS Q2 2011.

There is a new magazine at No. 7 – English monthly Pratiyogita Darpan. It has recorded an AIR of 4.04 lakh in IRS Q4 2011.

At No. 8 is the magazine for B-town, Stardust, which has added 18,000 readers in IRS Q4 2011. It had added 43,000 readers in the previous quarter too. Its current AIR stands at 4.03 lakh against 3.85 lakh in the previous quarter and 3.42 lakh in IRS Q2 2011.

Business Today has recorded an AIR of 3.57 lakh compared with 3.45 lakh in the previous quarter, 3.33 lakh in IRS Q2 2011 and 3.09 lakh in IRS Q1 2011.

Wisdom is at No. 10 with an AIR of 3.27 lakh in IRS Q4 2011 compared with 3.18 lakh in the previous quarter.

Malayala Manorama: No. 1 language daily of India

Malayala Manorama remains the No. 1 language daily of the country. The newspaper has added 25,000 readers in IRS Q4 2011 after having lost 50,000 readers in the previous quarter. Its current AIR stands at 99.37 lakh compared with 99.12 in the last quarter and 99.62 lakh in IRS Q2 2011. It had added 24,000 readers in the second quarter of IRS 2011 and 8,000 readers in IRS Q1 2011.

Marathi dailyLokmat is back as India’s second most read language daily. Lokmat was dislodged from the No. 2 position by Tamil newspaper Daily Thanthi in the previous quarter. Similarly, Bengali daily Ananda Bazar Patrika has regained the No. 5 position in IRS Q4 2011. It was dislodged from the No. 5 rank by Telugu daily Eenadu in the previous quarter. One more change is at No. 7 where Telugu daily Sakshi has overtaken Tamil daily Dinakaran.

Marathi daily Lokmat, which is back at the No.2 position, has recorded a growth of 1.66 per cent by adding 1.24 lakh readers this quarter. Its current AIR stands at 75.62 lakh against 74.38 lakh in the previous quarter and 75.95 lakh in IRS Q2 2011. It had added 1.09 lakh readers in IRS Q2 2011.

Tamil newspaper Daily Thanthi has slipped to No. 3 despite adding 56,000 readers in Q4 of IRS 2011. It had added 1.57 lakh readers in the previous quarter to take the No. 2 position. Daily Thanthi has recorded an AIR of 75.03 lakh against 74.47 lakh in the previous quarter and 72.90 lakh in IRS Q2 2011. It had also added 1.03 lakh readers in Q2 and 1.73 lakh readers in Q1.

At No. 4 is Malayalam daily Mathrubhumi, which has registered a marginal growth in its AIR. By adding 36,000 readers in IRS Q4 2011, the daily has recorded an AIR of 66.66 lakh compared with 66.30 in the previous quarter and 66.90 lakh in IRS Q2 2011. Mathrubhumi had lost 1.1 lakh readers in IRS Q2 2011 but added 1.63 lakh readers in IRS Q1 2011.

Bengali daily Ananda Bazar Patrika has made a comeback at No. 5 despite losing a few readers. It has lost 49,000 readers in IRS Q4 2011 while it had added 35,000 readers in the previous quarter. Its current AIR stands at 60.49 lakh compared with 60.98 lakh in the previous quarter and 60.63 in IRS Q2 2011. It had lost 55,000 readers in IRS Q2 2011 and 54,000 readers in Q1 2011.

By losing 1,10,000 readers in IRS Q4 2011, Eenadu has lost its No.5 position. Now at No. 6, it has recorded an AIR of 59.91 lakh against 61.01 lakh in the last survey and 60.32 lakh in IRS Q2 2011. Eenadu had added 69,000 readers in IRS Q3 2011 and 41,000 readers in IRS Q2 2011 but lost 50,000 readers in IRS Q1 2011.

Telugu daily Sakshi has climbed up the rankings for the second quarter in a row to acquire the No. 7 position. After adding 1.13 lakh readers in the last survey, Sakshi has added 84,000 readers in IRS Q4 2011. Its current AIR stands at 53.03 lakh against 52.19 lakh in the previous quarter and 51.06 lakh in IRS Q2 2011. It had added 64,000 readers in IRS Q2 2011 and 88,000 readers in the first quarter of IRS 2011.

Tamil daily Dinakaran, which was growing on quarter-on-quarter basis, has seen a marginal decline this quarter and lost its 7th position. Now at No. 8, the daily has recorded an AIR of 52.27 lakh against 52.53 lakh in the previous quarter, 51.67 lakh in IRS Q2 2011 and 51.23 lakh in IRS Q1 2011. Dinakaran had added 86,000 readers in IRS Q3 2011, 44,000 readers in the second quarter of IRS 2011 and 1.46 lakh readers in Q1.

Gujarat Samachar has again registered a marginal loss. It had slipped down to No. 7 position from No. 9 in the last survey. The daily has recorded an AIR of 51.69 lakh compared with 51.86 lakh in the previous quarter and 52.2 lakh in IRS Q2 2011. The paper had lost 56,000 readers in IRS Q2 2011 but added 99,000 readers in IRS Q1 2011.

Marathi paper Daily Sakal continues at No. 10. It has registered an AIR of 44 lakh compared with 42.73 lakh in the previous quarter and 44.48 lakh in IRS Q2 2011. The daily had lost 1.73 lakh readers in IRS Q3 2011, 1.2 lakh readers in IRS Q2 2011 and 84,000 readers in IRS Q1 2011.