India’s own(ed), Anand Bazar Patrika News

ABP STAR News

The MCCS on Monday announced that its popular Hindi news channel, STAR News, will soon be rechristened as ABP News. Bengali news channel STAR Ananda will be ABP Ananda and the Marathi news channel STAR Majha will be called ABP Majha.

The three 24-hour news channels are owned by the Media Content and Communications Pvt Ltd (MCCS) – a joint venture between the Ananda Bazar Patrika Group and STAR India Pvt Ltd. Both Ananda and Majha are No 1 news channels in their respective markets since inception.

Star India Pvt Ltd and ABP, the principle shareholders, have agreed to discontinue the Star brand affiliation with the MCCS. Going forward Star wishes to focus on building their brand on their core business that is general entertainment.

The core business of the ABP is news and it wishes to promote and establish its own brands in the broadcast news space through its subsidiary company – MCCS. MCCS has sustained its affiliation with Star brand for 8 years and both have benefitted from this association.

In these years the three news channels have evolved into respected market leaders in their segment, which has helped MCCS become a strong and respected company in the broadcast news space.

It has quality resources in its employees and built good equity among its stakeholders – loyal viewers’ base, clients, distributors and vendor partners.

Content on all three channels are managed by some of the finest editors, journalists, anchors and technical professionals who have consistently maintained the highest standards of honest and ethical journalism. They would continue to maintain high standards of news quality, with same integrity, transparency and speed.

TV Today scoops a dozen at award do as it is praised for its ‘path-breaking work’

The night of the prestigious National Television Awards, 2012, belonged to the TV Today Network as the group walked away with 12 awards on Wednesday.

The network’s English news channel Headlines Today won seven awards, while the Hindi news channel Aaj Tak got three awards.

Dilli Aaj Tak and Tez, the other Hindi channels of the group, bagged one award each at the glittering awards ceremony that took place at The Lalit hotel, New Delhi. The channel scooped up awards in categories ranging from hard news and investigative journalism to entertainment.

The Headlines Today show, Saas And The City, won the Best Entertainment News Show award for its episode ‘Revisiting Ramayan’, while Denzil O’Connell bagged the Best Entertainment News Anchor award.

The channel also won an award for the Best Use Of Graphics In A Promo.

Aaj Tak won the Best Promo For A Channel award for ‘Badal Gaya India’ and the trophy for Best Current Affairs Programme (Home And International) for Doctoron Ki D-Company.

It also won a special award for the Anna/Lokpal show, which gave an extensive coverage on the Lokpal Bill.

Dilli Aaj Tak won an award for the promos of ‘Aapka Chunnav’ campaign while Tez bagged the trophy for Best Entertainment News Show for its show, Dhoondte Reh Jaoge.

Hindi news channels rake in the moolah on poll counting day

The channels dropped volumes but still rode high on the back of premium rates. Aaj Tak achieved record single-day revenue but had to compromise on TRPs.

Hindi News channels raked in the moolah on the day of counting during the recent Assembly elections in five states. And they did so despite dropping volumes, by hiking rates to achieve record revenues.

Aaj Tak, which has always attracted maximum eyeballs during major developments of national interest, decided to encash its positioning on counting day. The mandate was clear: to earn record ad revenue on a single day. It continued with ad breaks even during the peak hours of counting.  It claims that it had dropped inventory volumes by 30-35 per cent inventories compared with its regular inventories, but had done all bookings at premium rates. The channel has claimed to have raked in revenues of Rs 2.5 crores which included fresh ad bookings for counting day worth Rs 2 crore.

But this record-breaking single-day revenue was achieved at a price. For the first time since its launch, Aaj Tak had compromised with its TRPs on a big day which is being termed as a short-term gain by independent media observers. However, it is to be seen if advertisers will stick to the channel in case it continues with the current trend in future too.

BestMediaInfo had reported the viewership trends of Hindi News channels during the Assembly polls wherein Aaj Tak stood at No. 3 in several markets and TGs despite its leadership during the five weeks of the electoral process. (Assembly elections: Star News leads on counting day; Aaj Tak rules across 5 weeks)

The second highest earning on counting day has been claimed by Star News which emerged as the No. 1 channel in most of the markets and TGs in terms of TRPs. Although the channel had sold 50 per cent lower inventory for counting day, it claimed revenues of Rs 1.5 crore for the day on the back of high premium on rates. Star News had break-free live programming during the peak hours of vote counting from 8 AM to 12.30 PM and also during primetime.

In normal situations, ad revenues of Star News remain around 10 per cent less than that of Aaj Tak despite having 20-30 per cent lower market share. However, with the No. 1 position on counting day, the channel is optimistic about increasing its pie in future.

Similarly, India TV, which remained the second most watched channel along with Zee News in several markets and TGs on counting day, despite lagging during the run-up to counting day starting final phase of voting from March 3 to 5, has claimed ad revenues of Rs 1.5 crore for counting day. According to senior officials at the channel, India TV has proved that it leads the genre in serious programming also. The channel had established flagship properties like ‘Aapka Mukhyamantri Kaun’ during the Assembly polls which will continue during future elections.

courtesy:Info@BestMediaInfo.com