Amar Ujala rolls out readers engagement programmes “Plant a Tree & Save the Earth”

Launches “Plant a Tree & Save the Earthinitiative on Earth Dayand ‘Ek Paigam Maa ke Naam’ contest for Mother’s Day

With an objective of taking brand closer to its readers, Brand Amar Ujala has initiated interaction with its readers. The initiative was started with a CSR activity on World Earth Day. The activity was successfully planned & executed across AU footprints wherein we asked our readers to “Plant a Tree & Save the Earth”.

The initiative was flagged off by Amar Ujala by planting a tree. Tree plantation was supported by a signature campaign wherein in lacs of people across AU footprints pledged to save the earth & plant a tree.

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Initiative was graced by the presence of Chipko Movement leader & famous environmentalist Padm Vibhushan Sundarlal Bahuguna who also planted a tree with and sang a poem on the occasion. State cabinet Minister Indira Hridayesh & Harish Chandra Durgapal were among the other dignitaries.

Apart from tree plantation & signature campaign, readers were requested to switch off their lights for an hour in the evening on World Earth Day – 22nd April and contribute their bit to Save Our Mother Earth.

“For a brand to flourish the brand needs to work at the grass root level & connect with its target group. We need to develop a bond with our readers to motivate him to like & develop a relationship with the brand,” said Amar Ujala in a prepared statement.

Taking the drive forward brand has launched Mother’s Day activity –Ek Paigam Maa ke Naam. With an objective to celebrate motherhood with readers, readers are asked to write a note, a poem or a song for their mother. Winners along with their mother will be will be felicitated on Mothers Day by Amar Ujala.

‘Sandesh’ Go Green Campaign

To commemorate Earth Day, Sandesh, a leading gujarati newspaper, initiated a ‘GO-Green Campaign’ from April 22 to June 22.

The objective of this campaign is to explain the importance of green and healthier environment to the people of Gujarat. Over the next two months it will be Sandesh’s endeavour to educate and encourage active participation in this movement to nurture, preserve and protect the planet Earth. A multi-pronged, multimedia campaign is being launched in an effort to provoke thinking and create awareness and also offer convenient means to join in the positive action.

Some of the mediums being used for this ambitious campaign include: print, web, OOH, special contents in newspapers. The first step is the ‘Plant a Tree’ activity. This is being organized over a week- from 25th of Apr to 1st of May. For this, Individuals, Corporates, educational institutions, societies and NGO’s have come together to give an overwhelming response with more than 200,000 saplings expected to be planted across Gujarat.

Parthiv Patel, Managing Director of Sandesh Group, says

“At Sandesh we have always believed in empowering our readers with cutting edge news along with a wealth of entertainment, information and indepth analysis. Our Go Green Campaign is a part of this- giving our readers and people of Gujarat the power to make a difference to our environment”.