Press Club Of Mumbai offers you PR Services

Crisis Management Service: We assist in handling unexpected crisis, implement effective damage control measures to contain the ongoing crisis and control the aftermath of a challenging situation with post-crisis planning.

Press Note

As the nucleus of the Indian media, The Press Club is pleased to offer you expert PR services via PRIMEcorp99, its image management advisory, lead by seasoned professionals who have mastered various genres including the technology, healthcare, consumer, FMCG, real estate, education, NGOs, fashion, celebrity, entertainment, banking and social innovation sectors.

PRIMEcorp99 specializes in Strategic PR and Media Relations, Corporate Communications, Crisis Management, Social Media Management, Celebrity Management, Brand Management, Marketing Message Development, Media Training, Content Development and Event Management Consultancy.
(http://primecorp99.com/pr_service.html)

We provide you professional business strategies, consultations and execution, for all your media and non-media communications aims. Our core set of services include:

  • Image Management: Carving distinct identity for companies, institutions and individuals by communicating the right messages, at the right time, through the right media mix to create, sustain and enhance the desired image among the target publics.
  • Media and Coverage Services: Catering to all your communications needs, locally and nationally,with strategic messages and story ideas to ensure media coverage; Providing consultancy and complete management for various media services including Press Conferences, Press Releases, Press Notes, Mailer Exercises, Message Strategy and Development, Editorial outreach, Coverage Tracking and Analysis, Op-ed (Open-Editorial) placements, Media Visits, Media material development and Media database maintenance.
  • Celebrity Management: Projecting the desired Image; developing creative themes and news angles; Identifying relevant communication platforms
  • Crisis Management: We assist in handling unexpected crisis, implement effective damage control measures to contain the ongoing crisis and control the aftermath of a challenging situation with post-crisis planning.
  • New Age Media Competency: We facilitate in reaching out to target audiences across a host of social media platforms and technologies – leveraging the power of the digital world on various fronts including online and on the mobile via interactions, social networking sites, blogging, podcasts, etc.
  • Marketing PR and Intelligence: With marketing objectives as the basis for defining target audiences, we develop and provide associated strategies at various levels. We track and analyze relevant news items and scan the media landscape for pertinent coverage, thereby gauging the market-standing of our clients as well as remaining alert to industrial movements and potential communications crises.
  • Event Support: We provide support, working with event management companies on behalf of clients and coordinate all the tasks associated with an event from conceptualization to staging.
  • Community Relations: Assisting your being perceived as a good corporate citizen by highlighting the philanthropic side of Environmental public relations.
  • Content Creation: all kinds of literature – internal or external, media, marketing or corporate – done by content professionals to provide that flawless polish.

Media Training: providing tips and guidance on making the most of every media opportunity. It covers interviewing techniques and other elements of media interaction.

Website : www.primecorp99.com
Mail : information@primecorp99.com; editor@primecorp.com
Call : 9820798276

Puthiya Thalaimurai (PT) – A news channel independent from any political party

Behind the idealism and the confidence of having seen early success, PT also has a systematic and calculated approach to build its own brand and expand viewership.

Launch last August. Its claim to fame: Independence from any political party. A new channel – Puthiya Thalaimurai (PT) –  has been making waves in the Indian state of Tamil Nadu. For years, politics, entertainment and news comfortably shared the same bed in the state. In the ’40s and ’50s, the DMK built its cadre by gathering people in street corners, reading and interpreting news for them. When cinema became popular, they mixed propaganda with the art – Anna and Karunanidhi through their screenplays, and MGR and Jayalalithaa through screen presence. The tradition continued in the era of television too. Sun TV functioned out of the campus of the DMK headquarters for most of its existence, and now that space is occupied by Kalaignar TV. To know how bad DMK is, watch Jaya, and to know how bad AIADMK is, watch Sun is the balance of media equation in TN.

PT launched a magazine, Puthiya Thalaimurai, that targeted youngsters, but without depending on the usual fare of cinema and politics. The success of the magazine – its circulation is about a lakh now – indicated that an independent news channel focussing on real issues like education, health and infrastructure would succeed. PT’s campaign started on August 15 last year, with a tagline that translates to ‘freedom to know the truth,’ and the channel itself was launched nine days later.

“When we were thinking about the idea, almost everyone I spoke to said it won’t work here. They said distribution will be difficult. They said there will be political pressure. But here we are,” says P Sathyanarayanan, president, Puthiya Thalaimurai.

Read the full report by N.S. Ramnath/ Forbes India in Money control.comNew competition for Tamil Nadu TV channels