Power and Fear: Indian Corporate’s new media mantra

Gopinath Menon, CEO, Melon Media, Crayons Communications Group writes in his guest column ” New custodians of democracy emerge” in exchange4media.com on possible danger of corporate sector taking over the news industry:

Media houses of the past have slowly changed character and the traits now are very different. Earlier the  purpose was skewed towards a social objective, the freedom struggle, the voice of the down trodden, etc. This has given way to purely commercial and practical objectives. The social outlook of media houses has given way to the green dollars for the last two decades or so.

…..It is not the green dollars here as most media companies are bleeding and will take years before they break even. So what is the reason? The answer lies in the simple question “If you cannot be rich, can you be powerful and feared?”

With RIL investments in Network 18 and The Aditya Birla Group in TV Today, we are seeing a start of a new breed of corporate captains emerging in the fourth estate business. The significant fact to note is that all business investments have come in the news space and not in the entertainment space. So it is clear that it is not fondness for the media space but the news space that generates power and fear. This might change the media character of the written, spoken and seen words forever.

Why do we watch or read news? To be informed and enlightened. It helps us posses a viewpoint that builds our stature and standing within our peer group or society at large. The building block for this is ‘Credibility’ and ‘Truth’. I truly believe that there are no in-betweens when it comes to these traits. So you blindly rely on the information to develop a stance. What happens when this basic input is biased and misleading or planted? Everything collapses and it is tough to believe that their values will be embraced with the same intensity as before. If the same intensity prevails, its fine but is it going to be easy for a top business leader by origin to allow a huge chunk of business loss so that he comes across as principled? It is tough and maybe impractical to let it go and hence, the concern for the fourth estate.

Times have changed. We are on the threshold of a new society being weaved by the captains of industry controlling truth and credibility in the fourth estate. 

Read the full column : ” New custodians of democracy emerge” 

One thought on “Power and Fear: Indian Corporate’s new media mantra

  1. Hello there, I just started browsing wordpress for entries tagged “journalist” and discovered that this blogging community includes quite a few independent journalists from India like yourself. This piqued my curiosity because I have an online resource for political research that gets more hits from India than from any other single country, but I know nothing about media politics in India or why my site appeals so much to them. Sure, English language internet users are far more numerous in India, but it still seems strange to me because I am an American and there are relatively few resources on my website that specifically apply to political research on India and its neighbors. Just wanted to say hi, express curiosity about what drives Indian users to my site, and let you know I’m following your blog in hopes of learning more.

    Here’s the website I developed, in case you’re curious, too:
    http://complabs.nevada.edu/~reids/political.html

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