Mr. K. B. Ganapathy, Editor of Star Of Mysore (SOM) a widely read English Daily in Mysuru (Karanataka) & also the editor of ‘Mysooru Mitra’, a Kannada Morning Daily writes his (SOM) editorial POSITIVES OF IDIOT BOX :
During the years spanning almost seven decades since television scored a commercial success after a wait of nearly two decades following its invention by Logie Baird, the ubiquitious showpiece having earned a none-too-flattering label as the ‘idiot box’ is currently enjoying an honorable identity as the small screen. Its penetration in India with an officially declared literacy of less than two-thirds of the land’s population is within sniffing distance of 100 per cent.
It is an irony of sorts that while more than half of the country’s population lives without the toilet facility and open defecation is more the rule than exception in the more than six lakh villages across the nation, virtually no Indian is denied a chance to view the small screen. Given this predominance of the small screen across the land, both the State-owned ‘Doordarshan‘ and the multitude of private channels beaming programmes in all languages of the country have an immense responsibility and social role to telecast programmes that are high both in knowledge content and promoting people’s welfare.
While the press is functioning under the legal provisions, obliged to comply with a set of written as well as unwritten diktats of the Press Council, the small screen thus far has been enjoying unbridled freedom. It is only recently that the Centre was mulling a system in which the small screen too is subject to some order and discipline. The task is bound to be far tougher than dealing with the press for logistic reasons. For one thing, the small screen is virtually a 24×7 moving image and would need critical inputs of technology for successful monitoring, not to mention censoring.
The jazzy advertisements which (a) occupy major time space during prime time, (b) interrupt telecasts of even news features and of course, (c) bring in the only revenue in the enterprise, many of which promise the moon to the gullible millions are presently enjoying boom time. This side to the small screen is a huge negative and needs to be brought under the scanner.
Programmes that nurture the land’s culture in all its forms such as music and those which enrich knowledge even among the unlettered are great positives of the idiot box. They stand out amidst the cacophony called entertainment.
- Bollywood Idealist Aamir’s Satyamevjayte to create history in world television (indologygoa.wordpress.com)