Amar Ujala rolls out readers engagement programmes “Plant a Tree & Save the Earth”

Launches “Plant a Tree & Save the Earthinitiative on Earth Dayand ‘Ek Paigam Maa ke Naam’ contest for Mother’s Day

With an objective of taking brand closer to its readers, Brand Amar Ujala has initiated interaction with its readers. The initiative was started with a CSR activity on World Earth Day. The activity was successfully planned & executed across AU footprints wherein we asked our readers to “Plant a Tree & Save the Earth”.

The initiative was flagged off by Amar Ujala by planting a tree. Tree plantation was supported by a signature campaign wherein in lacs of people across AU footprints pledged to save the earth & plant a tree.

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Initiative was graced by the presence of Chipko Movement leader & famous environmentalist Padm Vibhushan Sundarlal Bahuguna who also planted a tree with and sang a poem on the occasion. State cabinet Minister Indira Hridayesh & Harish Chandra Durgapal were among the other dignitaries.

Apart from tree plantation & signature campaign, readers were requested to switch off their lights for an hour in the evening on World Earth Day – 22nd April and contribute their bit to Save Our Mother Earth.

“For a brand to flourish the brand needs to work at the grass root level & connect with its target group. We need to develop a bond with our readers to motivate him to like & develop a relationship with the brand,” said Amar Ujala in a prepared statement.

Taking the drive forward brand has launched Mother’s Day activity –Ek Paigam Maa ke Naam. With an objective to celebrate motherhood with readers, readers are asked to write a note, a poem or a song for their mother. Winners along with their mother will be will be felicitated on Mothers Day by Amar Ujala.

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