Asian Lite, UK won ‘How Do’ award without psychics, astrologers or sex ads!

In the papers five-year history, we never took a single advert of psychics, astrologers, faith healers or premium-priced sex chat lines. Journalism is more than a business and we are trying our best to serve the community in a better way. We follow a strict advertising policy to protect the readers from the clutches of psychics and the sex industry.” 

said, Anasudin Azeez, Editor of Asian Lite, a fortnightly focussing on British Asian events and issues who recently won the prestigious How-Do newspaper of the year award for 2012.The panel also praised the newspaper’s quality, creativity and producing the contents ‘appropriate to that target audience’.

Azeez, who hails from Palakkad district in Kerala said the How-Do award will inspire the editorial team to stick with its policies to bring back the missionary values of journalism.

The award committee said Asian Lite, published by New Asian Media Ltd, bucked the current British trends in declining sales and circulation in publishing and derived innovative solutions to identify new models and revenue streams.

A judging panel comprising BBC veteran Jim Hancock and Google’s Andy Barke selected Asian Lite as the Newspaper of the Year 2012 from the short-list of eight leading British titles, including Rupert Murdoch-owned News Corporations’ The Times; Newsquest’s The Bolton News and Johnston Press Group’s Lancaster Guardian. Asian Lite was the only British ethnic media title shortlisted in the 18 award categories. The award ceremony was held at the prestigious Lancashire County Cricket Club and attended by several media personalities and industry leaders, a statement said.

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