The objective of this campaign is to explain the importance of green and healthier environment to the people of Gujarat. Over the next two months it will be Sandesh’s endeavour to educate and encourage active participation in this movement to nurture, preserve and protect the planet Earth. A multi-pronged, multimedia campaign is being launched in an effort to provoke thinking and create awareness and also offer convenient means to join in the positive action.
Some of the mediums being used for this ambitious campaign include: print, web, OOH, special contents in newspapers. The first step is the ‘Plant a Tree’ activity. This is being organized over a week- from 25th of Apr to 1st of May. For this, Individuals, Corporates, educational institutions, societies and NGO’s have come together to give an overwhelming response with more than 200,000 saplings expected to be planted across Gujarat.