Our bread & butter is in-depth coverage of breaking news !!!

Watching the Watchdog

Bloomberg Businessweek ran an article last week by Alex Sherman, ” Has CNN‘s All-News Strategy Become Old News?”.  It seems that the folks at CNN feel that there are times when commercials are not appropriate.

In Sherman’s article, Mark Whitaker, the CNN Worldwide Managing Editor, is quoted saying, “Our bread and butter is in-depth coverage of breaking news…We have faith that will help us with the ratings”.

The article goes on to discuss that CNN establishes high ratings when covering breaking news stories that have major national interest, like disasters, plane crashes and of late, the protests associated with the shooting of Trayvon Martin.

According to the article, networks sell roughly 70% of their available advertising space a year in advance and the rest is sold at a higher rate since advertisers know more people tune in when there is breaking news.

Lyle Scwhartz, a managing director…

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