The power of idea!
As a part of the ‘You Read, They Learn’ (YRTL) initiative launched on 18th April, Hindustan Times has committed to contributing 5 paise from every Metro Copy in Delhi-NCR. To build on that initiative, Hindustan Times printed a beginner’s textbook in every copy of the newspaper in Delhi-NCR on April 19, 2012.
Sanjoy Narayan, Editor-in-Chief, Hindustan Times, said
“the text book is one of our initiatives to help readers join the ‘You Read, They Learn’ campaign by sharing it with needy children or even using it to help someone learn the alphabet. We are committed to ensuring that the YRTL initiative addresses the nation’s urgent need of raising its literacy level.”
In line with the initiative’s mission to help educate underprivileged children, every page of the newspaper includes a page of a textbook. Following three simple steps, readers can cut out these pages, staple them together to form a textbook and then share it with an underprivileged child.
In addition, there will be textbooks inserted in copies of Mint and Hindustan circulated in Delhi-NCR. Through this simple and powerful idea, readers will be able to reach out to over 1 million children in Delhi-NCR on a single day and help them take their first step towards an education. courtesy: BestMediaInfo.com