Promised Delivered – Mamata’s Achievments in 168 pages( 4 of which are ‘ulta’)

AMID NEGATIVE NEWS, 168 PAGES OF GOOD NEWS IN BENGAL

The answer was blowin’ in the wind and rolling off the presses while the chief minister was insisting

“you (a section of the media) only see the negative, you don’t see anything positive“.

A 168-page paperback, titled Promises Delivered and printed in glazed paper, is available for anyone willing to fork out Rs 100 and eager to read about the achievements of the new government which feels its good work is not being given enough recognition.

Advance copies have already started reaching the tables of senior officials who were caught by surprise because they were already working on such a list for the big day round the corner: the Mamata Banerjee government’s first anniversary next month.

“Very few people in Writers’ actually knew that it was getting published…. Everyone is now working on the oneyear commemoration book, scheduled to be published next month,“ said a senior state government official.

Others were marvelling at the production quality and size of the tom-tom tome. “This is the first time that I have seen such a voluminous publication about the government’s achievements,“ said an official who got the book free yesterday after the chief minister’s office started distributing it.

Some officials suggested the chief minister’s office wanted the publication “as soon as possible“ to counter what Mamata has described as “slander and conspiracy“ in the foreword of the book. (See excerpts in chart) If such a word did indeed go out, those who printed the book appear to have spared no effort:

such was the haste that Pages 41-44 in at least one copy have been printed upside down.

But that should not take anything away from the effort to highlight the achievements the government has managed over the past 11 months.

After explaining the problems -mainly financial constraints -that she has faced in her attempt to deliver on development, the chief minister has highlighted some of the major achievements in her four-page foreword, which have been explained later in detail under different department heads.

“Some are publicly criticising us without mentioning our good performances. This is unmixed conspiracy….False statements are issued forth and facts and statistical data are being ignored,“

she has written in the foreword.

The past few weeks have been a public relations disaster for the government and the chief minister, culminating in the arrest of the Jadavpur University professor for emailing a cartoon.

Against such a backdrop, the book presumably hopes to set the record straight and bring those who strayed back to the straight and the narrow.

Sources in the state secretariat said that around 10,000 copies of the book -a majority of them in English and the remaining in Urdu and Santhali -have been printed from government-owned Saraswaty Press. Unlike most government publications, quality paper has been used for Promises Delivered, which has several colour pictures of Mamata, some of them reliving the happiest moments of her chief ministerial career. Among them are a November 10, 2011, picture with Sharmila Tagore and Shah Rukh Khan at the film festival inauguration and another a week later with Sachin Tendulkar at the Eden.

A senior official of the state information and cultural affairs department, which has published the book, said that the main objective of the book was to make people aware of what the government has done. “It is nothing new. The book is basically a translation in English, Urdu and Santhali from the book published in Bengali to mark the new government’s 200 days in power,“ he said.

The government had brought out a Bengali book -Kichu Kotha, Kichu Kaj (Some words, some work) -in January as Mamata had promised in her manifesto that she would give the people of the state the chance to evaluate her. “We could not distribute the book to all the departments that time and that’s why we have brought out the English version now,“ said the official.

Such a publication would not have drawn much attention but for the fact that government of Trinamul spokespersons have been repeatedly speaking of negative publicity .

Last evening, the chief minister herself had complained of negative news and said in response to a question on development:

“Had you seen the positive side too, you would notice that this government’s performance is 100 out of 100.“

The only problem is if the paperback becomes a bestseller, the state may end up losing money , although for a good cause. Off the record, some officials put the cost of producing the book between Rs 150 and Rs 200 a piece, which means if more and more readers buy it at the official price tag of Rs 100, the state will be adding to its losses.

The Telegraph does not intend to add to the burden of the state exchequer but it is sticking to the cardinal paperback code of not letting out the suspense-filled contents of Promises Delivered.

Instead, the newspaper has done the next best positive thing to plug the book by unabashedly offering a sneak preview of the foreword and highlighting the outlet (see chart) from where you can buy it.

Happy reading! Courtesy: The Telegraph

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One thought on “Promised Delivered – Mamata’s Achievments in 168 pages( 4 of which are ‘ulta’)

  1. Pingback: India – Charming state of affairs | media laundry- @Dhobitalao

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