Android platform is the most popular & dominant platform in India media. From mainstream English News channels such as NDTV, CNN-IBN, CNN and BBC to mainstream newspapers like Times of India, Indian Express, and Hindustan Times, all are well represented on this platform. There are even apps for vernacular newspapers such as Malayala Manorama, Madhyamam, Dainik Jagran, Dinakaran etc.
News apps are some of the most popular apps used by the average Indian. In fact, this can be further validated by the massive number of News channel apps available on Google Play store. Newspapers have made conscious effort to be available at least in one other platform than Android, with the national Dailies going acrossplatforms. Television channels however have embraced all platforms, possibly because of the sheer diversity in their viewer profiles. The national/ vernacular television channels such as Aaj Tak, India News however have ignored all Platforms except Android.
Android remains the top marketplace of choice for the Indian businesses and app developers. It caters to almost all the needs of a typical Indian and does it brilliantly. It is mainly because of the easier availability of apps via marketplace and plethora of budget Android devices in the Indian market. The growth of the Android marketplace (Google Play store now) along with the presence of cheaper smartphones will continue to propel the growth of Android in the year 2012 too.
Indian Service industry is more enamored by Android than otherplatforms. Surprisingly among Indian utility service providers, BlackBerryseems to be preferred platform than iOS or Windows. Indian Banks have heavily focused on Android and iOS as the mainplatforms. This is probably to woo HNIs to their bank stating availability of Android and iPhone Apps, the latter being the most preferred among the elite. MNCs have equally focused on both these platforms as well asBlackBerry to cater to the business segment. It seems Windows Phone is the only OS that’s been almost completely ignored by the Banking and Financial sector.
(courtesy: Sitakanta. Sitakanta is the co-founder of MySmartPrice.com. MySmartPrice helps you find the best price of anything sold online in India.)
(read the full report on http://androidos.in/2012/04/india-the-android-first-nation/)
- New Android Apps for Indians: Flipkart’s Flyte & Bubble Motion’s Bubbly (trak.in)
- Android Phones in India to Get Free 3G Courtesy Google and Reliance (labnol.org)