The 1st anniversary special issue of Femina Tamil was unveiled by actress Amy Jackson, cover girl for the issue, and Tarun Rai, CEO, WWM, at a party held at Taj Coromandel, Chennai. Leading city jeweller GRT Jewellers partnered with Femina Tamil for this event, providing select pieces of jewellery from their newest collection for the anniversary issue.
Femina Tamil was launched in April 2011, taking off from the parent brand with content customised to suit the modern, progressive Tamil reader.
The anniversary issue is a special 200-page issue with the focus on Tamil Nadu. It includes a tete-a-tete with 10 most gorgeous women of South India, the fun side of Chennai explored in 24 hours, and scoops on the biggest scandals to hit Tamil Nadu in recent years.
Additionally, there is a gold pendant that is the special cover mount for the issue. There is also a contest where readers can win jewellery vouchers, sarees, holidays and other gifts.
The marketing campaign for the anniversary issue spans radio, print, Facebook and on-ground visibility through display, POS and inserts.
Tarun Rai, CEO, Worldwide Media said, “We are very happy at the response that Femina Tamil has got, both from readers as well as advertisers. It has only been twelve months and Femina Tamil has already established itself as the magazine-of-choice of the discerning and progressive Tamil woman.”
Commenting on the 1st Anniversary Issue, Tanya Chaitanya, Editor of Femina & Femina Tamil said, “It has been a year of remarkable grit, inspiring stories and women power. It has been a year of Femina Tamil. A huge thank-you to all our readers who have helped us gain an insight into their lives and who have given us a thumbs up. Here’s to a great first anniversary and many more to come.”
(courtesy: Archita Wagle & mxmindia.com)
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