IPL cheer-girls are teachers, gymnasts & acrobats, not strippers!!!

Angela Carson a Californian, the media spokesperson for the Karnataka Premier League writes in her article The naked truth about the Indian Premier League cheerleaders in her blog: Angela’s Adventures in Bangalore 

The writer (centre) with the RCB White Mischief cheerleaders (from left) Kaylé Koegelenberg, Melissa Burke, Daniella De Silva and Nadine Theron.

These girls are smart, have huge hearts, warm personalities, volunteer their time to charity and can dance your socks off!

No one likes to be falsely labeled or judged. Sadly, I did it before I heard how ridiculous I must have sounded when I heard my buddy make his outlandish claims about women he’s never met. Thank goodness my “fight for the underdog” and “women’s equality” gene kicked in because if not I would have never spent a fun afternoon with Melissa, Nadine, Kaylé and Daniella – who for me were ambassadors for all of the white cheerleaders in India. These girls adore India, respect and are friends with the players and their wives and girlfriends, have a good head on their shoulders and dance their hearts out cheering for our one common goal – an IPL victory! 

….Here in India, although the girls do have official public relations obligations, one thing that touched me the most about them was the activities that they schedule into their own free time, away from the cameras and the limelight. In Kolkata they spent time at Mother Teresa’s Mother House charity where they all felt in awe of the impact she’s had on the world.  They also visited and donated their own time to an orphanage, which they all said left a lasting impression on them and has touched them more than any other experience to date in India.

Melissa Burke (26) team captain. … After high school, Melissa went on to university to study psychology and organisational psychology and next year plans to return to complete her honours and start a career in child psychology because of her passion for helping the young. …She water skis, wake boards and last year took a course in meditation, which she continues to practice here in India .

Nadine Theron (youngest of RCB cheerleaders)…At the age of four she started acrobatics training and is the only member of the RCB cheer team who does acrobatics, including front and back flips, to pump up the crowd at matches. Nadine holds her associate teachers certificate to teaches acrobatics to children. 

Kaylé Koegelenberg is 22, from Windhoek, Namibia…the town where Angelina Jolie and Brad Pritt’s daughter was born…. She’s been dancing since the age of five and has played so many sports – including hockey – that I couldn’t write them all down! 

Daniella De Silva(21) AKA Danimal, is the team joker. She started taking gymnastics classes at five and then modern dance classes at six, which she continued along with hip hop through high school.  ….. she will stay back in India and move to Mumbai after IPL is done. She hopes to make it big in Bollywood one day and work alongside Shahrukh Khan. In Hindi, she’s learned to count up to 23 so far, and is picking up the language quite quickly with a zealous and fun passion for pronunciation!

Back home most of the girls are involved in at least one, if not more, charity organisations. Melissa helps build new schools and improve the infrastructure in townships (slums) and hopes to work with premature babies as a kangaroo therapist.  Kaylé believes in giving her time, not money, and donates her time to underprivileged children’s homes. She’s now going through orientation and background checks in order to spend more time with those kids teaching them to play hockey, although she admits that struggling to generate funds to buy one hockey stick for each kid is a challenge.

Read the full article: The naked truth about the Indian Premier League cheerleaders

(Angela Carson is a Californian who moved to Bangalore in April 2011. Aside from writing for magazines, newspapers and various websites, she heads up the MarCom team for a leading Indian BPO company. She also works in the exciting world of cricket public relations as media spokesperson for the Karnataka Premier League. Angela is also a blogger)

Mukesh Ambani’s Wankhede lift felled as demolition goes ahead

Back down to Earth with a bang: BMC worker is demilishing Ambani's Lift at Wankhad in mumbai on  12th  April ,2012.

Back down to Earth with a bang: BMC worker is demilishing Ambani's Lift at Wankhad in mumbai on 12th April ,2012.

There’s no way Mukesh Ambani, one of India‘s richest and most powerful people, could have seen this coming.

The Brihan Mumbai Corporation (BMC) on Thursday began demolition work on an elevator especially commissioned by the industrialist at the Wankhede Stadium. BMC officials said the elevator was being brought down because Ambani had failed to get the required sanction from the civic agency.

The demolition exercise follows a March 31 ‘stop work’ order issued by the BMC to the Mumbai Cricket Association (MCA), which manages the stadium. However, although with the MCA’s consent, the elevator was being built at Ambani’s own expense. The Reliance honcho has been a regular at Wankhede ever since he purchased the Indian Premier League‘s Mumbai Indians franchise. Courtesy of the ongoing IPL season, Ambani floated the idea of the elevator to ease his passage to the stadium’s corporate boxes – the luxury air-conditioned sections above every level of the pavilion.

Despite its exclusivity, the boxes have to be accessed by the common stairs, which Ambani was reportedly averse to climbing. Following this, MCA officials forwarded the appeal to its committee for the final word. The committee granted the sanction, albeit on the condition that Ambani would foot the whole bill.

The committee also made it clear that the use of the lift would not be restricted to Ambani and his brood and be open for everyone who reserves any of the stadium’s 18 corporate boxes as well as MCA officials. Even as the BMC tore down the elevator, the cricket body claimed that the committee’s approval was subject to Ambani securing a go-ahead from the civic agency apart from the other authorities involved.

courtesy: MailOlineIndia & Krishna Kumar

IPL 5′s TRP show consistent decline!

Arguably, brand IPL has all the ingredients to be a blockbuster, and has proved to be a superhit formula to encash sports entertainment both by BCCI and broadcaster Max. But is the high-octane IPL glitz and glamour on the wane? Comparing the average TRPs of the first 6 matches of all five IPL seasons, one sees a consistent declining trend. However, one must also keep in mind that being a cricket event the tournament can always attain its peak towards the end when the excitement level goes up.

But is there a saturation point? Hariharan Vishwanath, National Trading Director, MEC India, who is in-charge of the study on IPL viewership undertaken by MEC every year, does not see IPL 5 beating the IPL4 ratings. According to him, it should stabilise at an Average TVR of 3.4 – 3.8, which is good.

Commenting on the declining viewership trend, Naveen Khemka, Senior Vice-President, ZenithOptimedia India, said,

“The initial euphoria of the IPL has stabilised. We cannot expect ratings to increase every year. Brands have become cautious. Just because it is IPL is not reason enough for them to be willing to pay a premium. They want it at the right price as every marketing rupee spent is under pressure due to margins. As a result some brands have taken a wait-and-watch policy. They will get in only if they are sure the ROI is effective.”

courtesy: BestMediaInfo Bureau

A semi-satire on ‘How to publish your first book’

It’s every writers dream. It’s the only reason why writers survive in today’s times. It may be a cheap low price cost-effective book, worth less than Rs. 200/-. But when you actually hold the first copy of your first book, all the efforts, all the sacrifices seems to be worth it. In more than 99% of the cases, first book is always the stepping stone to – well -  the second book. And research proves that the authors who have published the first book invariably are one step closer to publish another one! Strange, but true!
Here, in this post, I will tell you how to publish your first book and take that first step to success. Now, I haven’t written a book till date (if you ignore the Engineering and MBA exam papers). You can follow two different ways – traditional and modern. Here’s the traditional way -
  • Content: Only 3 things are needed to write. Content, Content & Content! Nothing sells like genuine content. You have a story that’s different – pursue and publish it. You have a mystery, a poem,  - go for it.
  • Proof reading: No mistakes, please. It will hamper your writing career.
  • Acclaimed publishers: Better publishers, more is the reach, more sales, more publicity and hence, success. You know the cycle, don’t you?
And we have a winner here: It’s the latest technique. It’s 100% fool-proof. People claim, ‘nothing succeeds like success‘, I say this one surely does! It’s a long term process though, but the results are worth it. The pre-requisite is that you have to be an Australian, but even a non-Australian can follow this:
  • If you are a non-Australian, apply for their citizenship
  • After successful application, you become a Australian citizen. Now try to learn Cricket
  • Australian Cricket academy is very professional and strict. You might struggle for 5-8 years before finally claiming the baggy green
  • Play for the Australian team for few years. Ensure you also play the IPL for international fame. Plan your injuries accordingly
  • Retire from international cricket once you think you have achieved enough fame. But don’t leave cricket altogether. Continue playing in IPL matches
  • Once you realize your career in the IPL is over, retire gracefully with lots and lots of money. Go back to Australia
  • Think of one of the many controversies you think will affect the Indians. Try cricket as it is your ‘core competence’
  • Write about Indian cricketers, their likes and dislikes (in the dressing room), who lied to whom, who changed the decision after winning the toss, who had political backing in the team, how one player was preferred as the captain over others. Anything. The rest of the book can contain crap about your life. No one will read it anyways.
  • Before releasing the book, release a preview – especially to Indian media. You don’t need to pay the marketing costs, they will take care of publicity themselves.
  • You might have to go through many hate mails, but give them an incorrect e-mail id and an incorrect twitter handle.
  • Once the hatred towards you dies down, publish the book. To the same audience. You see, we Indians don’t believe in anything till we read it. The book will sell like anything in India. The hatred will continue for some more time. Since the contact details are incorrect, you will not come to know.
  • You should be concerned only with profits and the tag of a ‘best seller’. It’s yours! Congratulations!
If you don’t trust me, ask Greg Chappell. On second  thoughts, you need not be an Australian to succeed. If you are controversial, anything you write will sell. Ask Shoaib Akhtar.
(courtesy:  & Bloggers Park)

Cairns wins £90,000 damages, but Modi is bankrupt !?!

This is a picture of lalit Modi which is used ...

Former New Zealand test cricketer Chris Cairns has succeeded in his “Twitter libel” claim against the former Chairman of the Indian Premier League, Lalit Modi.  In an judgment handed down today ([2012] EWHC 756 (QB)), Mr Justice Bean comprehensively dismissed the defendant’s defence of justification.

The Judge concluded that

Mr Modi has singularly failed to provide any reliable evidence that Mr Cairns was involved in match fixing or spot fixing, or even that there were strong grounds for suspicion that he was” [118].

The Judge went on to award damages of £90,000 to Mr Cairns, despite the fact that the defamatory tweet had been published to only 65 followers in England and Wales.  He indicated that his starting point was £75,000 but that, taking into account the attack on the claimant at the trial, the damages were to be increased by 20%.

An order for interim payment of costs of £400,000 was made.  Permission to appeal was refused.

We will have a full report on the case in due course.

(courtesy: Inforrm’s Blog)

Mumbai Indians – ‘Duniya Hila Denge Hum’!

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IPL Season 5: Mumbai Indians – Practice Session

Mumbai Indians mentor Shaun Pollock who joined the team camp ahead of IPL season 5 interacts with fielding coach Jhonty Rhodes at Wankhede stadium on Thursday.  Shaun Pollock who joined the team camp ahead of IPL season 5 interacts with fielding coach Jhonty Rhodes. Mumbai Indians coach Robin Singh with Ambati Rayudu during the first day camp at Wankhade Stadium. RP Singh in discussion with Mumbai Indians coach Robin Singh during the first day camp at Wankhade Stadium.

(pics courtesy: Bhuvaneshwari Joshi)

Who’s afraid of IPL? Not Hindi TV channels

Hindi television channels have geared up with new big ticket shows during the fifth season of the Indian Premier League (IPL), displaying no fear of losing their loyal audience to cricket.

Starting March 31, Star Plus is coming up with a new singing reality show “Jo Jeeta Wohi Superstar 2″, to be judged by Shaan and Shantanu Moitra and hosted by Mandira Bedi.

Sab TV has recently brought a new season of the popular “Movers & Shakers” with Shekhar Suman back to the telly world after 11 years.

Zee TV is set to launch the kids’ reality show “

television

television (Photo credit: jeevs)

” and fiction show “Phir Subah Hogi“, while Colors too has two new shows on board — a social thriller “Chhal – Sheh Aur Maat”, which went on air Monday, and “Kairi – Rishta Khatta Meetha”, which will be telecast starting April.

The channels feel their core audience will remain unaffected during IPL, which will kickstart in April on Set MAX.

“We reckon there is a loyal audience for cricket just as for entertainment channels and don’t see a huge overlap of the two. Moreover, if the content and concept of a show are strong, the audiences will continue to watch their favourite shows over IPL,” said Prashaant Bhatt, head of fiction, Colors.

New shows are still being launched to grab eyeballs, but Bhatt argues: “We don’t plan to launch a show or postpone the launch because of IPL. Our programming line-up and launch plans are thought through months in advance keeping in mind the audience viewing preferences and content requirements of the channel.

“A lot of research goes into the decision of when is the right time to launch a particular show. With ‘Kairi’, it was just the right time to launch a new show as part of our new programme lineup.”

He has the same opinion about including high points in on-going shows.

“High points are planned as per the story’s progression and not merely to grab eyeballs. If the story demands a high point during IPL, we will go ahead and execute it,” said Bhatt.

According to Ajay Bhalwankar, programming head, Zee TV, IPL is usual competition.

“We had launched a big show like ‘Agle Janam Mohe Bitiya Hi Kijo’ during a previous season of IPL and the show was appreciated by the audience.

“So this year, we are launching two major shows – ‘Dance India Dance L’il Masters 2′ in the non-fiction segment and ‘Phir Subah Hogi’ in the fiction space as we believe good content will always be a winner,” said Bhalwankar.

Danish Khan, marketing head, Sony Entertainment Television, says there are no immediate plans to launch new shows, and since “IPL will be on air on a sister channel”, there is no such concern.

Meanwhile, Set MAX has big plans to market the IPL. The channel has rolled out a special communication campaign — “Aisa Mauka Aur Kahan Milega” to get maximum viewership this season.

The fifth season of IPL will feature 76 matches over a period of 54 days in the months of April and May. Nine teams are participating in the cricket league and, of course, the channel is expecting good ratings.

“With this campaign, we want to bring alive the obsession and passion of IPL, which brings people together across the country with their friends and families, to enjoy the biggest extravaganza on Indian television. We look forward to yet another record-breaking edition of the DLF IPL this year,” said Gaurav Seth, senior vice president (Marketing and Communications), MAX.