Cricket is like a soap opera

siddhartha vaidyanathan

siddhartha vaidyanathan

Siddhartha Vaidyanathan‘s (http://sidveeblogs.wordpress.com/ & former Assitant Editor Cricinfo) take on Cricket, IPL et al:

What is it about Cricket that we all get hooked to?

It’s like a soap opera. It’s also like reality TV. And it’s (mostly) unscripted.

Cricket ka Karmayudh- IPL: 

It’s a bit too early to say whether the negatives outweigh the positives. The IPL is not going anywhere. It’s here to stay. 

Post Ganguly – DravidLaxman – Tendulkar era: 

I don’t think there is going to be any player appearing out of thin air. The core group remains Kohli, Pujara, Rohit, Raina, Rahane, Mukund. Sehwag and Gambhir will be around. And Yuvraj too.

About Sachin Ramesh Tendulkar

He takes every practice session seriously. He is completely devoted to the game. He’s humble. These are rare qualities, especially among extraordinarily successful people.

Missing consistency in Indian plays: 

You need players who can be unpredictable. If every player was consistent, this would be a boring game. I love Sehwag’s unpredictability. It’s what makes him score 219 on one day and 0 the next.

Assembly of a commentary team from Twitter: 

I would sure like to see many of these Twitter folk talk about cricket in a pub. The way they argue, there may be blood.

In Siddhartha Vaidyanathan’s dream team God of Cricket Sachin is rested. Others includes, Sehwag,  Jayasuriya, Laxman, Lara, Mark Waugh, Carl Hooper, Gilchrist, Wasim, Ambrose, Shane Bond &  Warne .

(courtesy: Blogadda)

IPL 5′s TRP show consistent decline!

Arguably, brand IPL has all the ingredients to be a blockbuster, and has proved to be a superhit formula to encash sports entertainment both by BCCI and broadcaster Max. But is the high-octane IPL glitz and glamour on the wane? Comparing the average TRPs of the first 6 matches of all five IPL seasons, one sees a consistent declining trend. However, one must also keep in mind that being a cricket event the tournament can always attain its peak towards the end when the excitement level goes up.

But is there a saturation point? Hariharan Vishwanath, National Trading Director, MEC India, who is in-charge of the study on IPL viewership undertaken by MEC every year, does not see IPL 5 beating the IPL4 ratings. According to him, it should stabilise at an Average TVR of 3.4 – 3.8, which is good.

Commenting on the declining viewership trend, Naveen Khemka, Senior Vice-President, ZenithOptimedia India, said,

“The initial euphoria of the IPL has stabilised. We cannot expect ratings to increase every year. Brands have become cautious. Just because it is IPL is not reason enough for them to be willing to pay a premium. They want it at the right price as every marketing rupee spent is under pressure due to margins. As a result some brands have taken a wait-and-watch policy. They will get in only if they are sure the ROI is effective.”

courtesy: BestMediaInfo Bureau

A semi-satire on ‘How to publish your first book’

It’s every writers dream. It’s the only reason why writers survive in today’s times. It may be a cheap low price cost-effective book, worth less than Rs. 200/-. But when you actually hold the first copy of your first book, all the efforts, all the sacrifices seems to be worth it. In more than 99% of the cases, first book is always the stepping stone to – well -  the second book. And research proves that the authors who have published the first book invariably are one step closer to publish another one! Strange, but true!
Here, in this post, I will tell you how to publish your first book and take that first step to success. Now, I haven’t written a book till date (if you ignore the Engineering and MBA exam papers). You can follow two different ways – traditional and modern. Here’s the traditional way -
  • Content: Only 3 things are needed to write. Content, Content & Content! Nothing sells like genuine content. You have a story that’s different – pursue and publish it. You have a mystery, a poem,  - go for it.
  • Proof reading: No mistakes, please. It will hamper your writing career.
  • Acclaimed publishers: Better publishers, more is the reach, more sales, more publicity and hence, success. You know the cycle, don’t you?
And we have a winner here: It’s the latest technique. It’s 100% fool-proof. People claim, ‘nothing succeeds like success‘, I say this one surely does! It’s a long term process though, but the results are worth it. The pre-requisite is that you have to be an Australian, but even a non-Australian can follow this:
  • If you are a non-Australian, apply for their citizenship
  • After successful application, you become a Australian citizen. Now try to learn Cricket
  • Australian Cricket academy is very professional and strict. You might struggle for 5-8 years before finally claiming the baggy green
  • Play for the Australian team for few years. Ensure you also play the IPL for international fame. Plan your injuries accordingly
  • Retire from international cricket once you think you have achieved enough fame. But don’t leave cricket altogether. Continue playing in IPL matches
  • Once you realize your career in the IPL is over, retire gracefully with lots and lots of money. Go back to Australia
  • Think of one of the many controversies you think will affect the Indians. Try cricket as it is your ‘core competence’
  • Write about Indian cricketers, their likes and dislikes (in the dressing room), who lied to whom, who changed the decision after winning the toss, who had political backing in the team, how one player was preferred as the captain over others. Anything. The rest of the book can contain crap about your life. No one will read it anyways.
  • Before releasing the book, release a preview – especially to Indian media. You don’t need to pay the marketing costs, they will take care of publicity themselves.
  • You might have to go through many hate mails, but give them an incorrect e-mail id and an incorrect twitter handle.
  • Once the hatred towards you dies down, publish the book. To the same audience. You see, we Indians don’t believe in anything till we read it. The book will sell like anything in India. The hatred will continue for some more time. Since the contact details are incorrect, you will not come to know.
  • You should be concerned only with profits and the tag of a ‘best seller’. It’s yours! Congratulations!
If you don’t trust me, ask Greg Chappell. On second  thoughts, you need not be an Australian to succeed. If you are controversial, anything you write will sell. Ask Shoaib Akhtar.
(courtesy:  & Bloggers Park)

Who’s afraid of IPL? Not Hindi TV channels

Hindi television channels have geared up with new big ticket shows during the fifth season of the Indian Premier League (IPL), displaying no fear of losing their loyal audience to cricket.

Starting March 31, Star Plus is coming up with a new singing reality show “Jo Jeeta Wohi Superstar 2″, to be judged by Shaan and Shantanu Moitra and hosted by Mandira Bedi.

Sab TV has recently brought a new season of the popular “Movers & Shakers” with Shekhar Suman back to the telly world after 11 years.

Zee TV is set to launch the kids’ reality show “

television

television (Photo credit: jeevs)

” and fiction show “Phir Subah Hogi“, while Colors too has two new shows on board — a social thriller “Chhal – Sheh Aur Maat”, which went on air Monday, and “Kairi – Rishta Khatta Meetha”, which will be telecast starting April.

The channels feel their core audience will remain unaffected during IPL, which will kickstart in April on Set MAX.

“We reckon there is a loyal audience for cricket just as for entertainment channels and don’t see a huge overlap of the two. Moreover, if the content and concept of a show are strong, the audiences will continue to watch their favourite shows over IPL,” said Prashaant Bhatt, head of fiction, Colors.

New shows are still being launched to grab eyeballs, but Bhatt argues: “We don’t plan to launch a show or postpone the launch because of IPL. Our programming line-up and launch plans are thought through months in advance keeping in mind the audience viewing preferences and content requirements of the channel.

“A lot of research goes into the decision of when is the right time to launch a particular show. With ‘Kairi’, it was just the right time to launch a new show as part of our new programme lineup.”

He has the same opinion about including high points in on-going shows.

“High points are planned as per the story’s progression and not merely to grab eyeballs. If the story demands a high point during IPL, we will go ahead and execute it,” said Bhatt.

According to Ajay Bhalwankar, programming head, Zee TV, IPL is usual competition.

“We had launched a big show like ‘Agle Janam Mohe Bitiya Hi Kijo’ during a previous season of IPL and the show was appreciated by the audience.

“So this year, we are launching two major shows – ‘Dance India Dance L’il Masters 2′ in the non-fiction segment and ‘Phir Subah Hogi’ in the fiction space as we believe good content will always be a winner,” said Bhalwankar.

Danish Khan, marketing head, Sony Entertainment Television, says there are no immediate plans to launch new shows, and since “IPL will be on air on a sister channel”, there is no such concern.

Meanwhile, Set MAX has big plans to market the IPL. The channel has rolled out a special communication campaign — “Aisa Mauka Aur Kahan Milega” to get maximum viewership this season.

The fifth season of IPL will feature 76 matches over a period of 54 days in the months of April and May. Nine teams are participating in the cricket league and, of course, the channel is expecting good ratings.

“With this campaign, we want to bring alive the obsession and passion of IPL, which brings people together across the country with their friends and families, to enjoy the biggest extravaganza on Indian television. We look forward to yet another record-breaking edition of the DLF IPL this year,” said Gaurav Seth, senior vice president (Marketing and Communications), MAX.