There has been an evolution in media and its moving towards Digital but are we witnessing a decline in print? How is Digital Media changing the face of publishing?What would be your pick, print vs web?
–Bhuvaneshwari Joshi, Ideator, Media Movements, Facebook group page.
A very interesting & academic interaction is initiated by Bhuvaneshwari Joshi, a champion of Mumbai Indians and a creative mind, on the prospects of print and the digital media and that in coming years which of the two will gain more prominence amongst all age groups and media at large. Media Movement is a platform for the latest development in media industry of and for media professionals.
Several experts have expressed their reservations about the future of print and its survival in a decade or so. However, strong sentiments have been aired in favour of print media’s dominance over the digital platform with a light comments by Priyanka Joshi, learned journalist:
and besides all this gyaan, newspapers will always be needed to wrap things, line our cupboard, shelves, used in packing glassware while moving houses etc etc
She strongly advocates print media by saying:
(I am) not talking of campigns/marketing stuff…(but) talking of news where TOP CEOs air their comments. My point is that for newsmakers/newssellers/newsagents written word or the print/TVmedia brand holds more weightage than websites. Will Nita Ambani will give an interview to a WEB only publication? Will Vedanta share its EXCLUSIVE expansion plans with a WEB only desi journo first? …will their communication team allow a WEBSITE to break the news or choose front page of a leading daily?
Joshi narrates an incident when a leading telecom’s communication person called her for a follow up and she told her they we will release the copy on WEB and her voice went to the saddest pitch, begging her to “ATLEAST FILE A SNIP IN PAPER” — what does that tells you, she asks. Besides, she adds (when countered by a group member about the prominence of digital platform),
Wanna guess how much money any news website makes today? It’s not abt ad formats, or company that owns it … what content will your website run if you dont invest in reporters+big news thats not copied from wires, plus website ad are the cheapest ads selling for few hundreds of rupees today. you think you can pay a journo and maintain a website, plus make profits from this?
Digital reading is BIG and will continue to evolve — BUT MEDIA HOUSES NEED TO MAKE MONEY FROM DIGITAL first! No apps (since all are free and no one wants to pay for digital content) and no ORIGINAL NEWS website is making money in India … a few B2B websites might but not B2C sites. Go meet a few website owners who produce original content and then come back to discuss the potential.
I am yet to come across a company (even the smallest digital business/ .com owner that I meet) who doesn’t want publicity on the hard copy and would be happy to see his story only on out website.
Value of print media, (it is argued) is declining, and I AGREE but for corporate India written word + brand of media house is still the primary reason for sharing news. For PRs, getting publicity in leading newspapers and magazines (International and national) is considered as performance. For Digital news medium to succeed, someone has to figure out a way to make money first.
It is the (corporate) client (who is the main entity paying money here to PR companies) has to evolve (in favour of digital platform) and that’s NOT happening even for the digital business like ecom sites. They dont want JUST web publicity, they want the works in print, plus their colourful profiles in mags & B2B magazines etc etc.
Even gigantic search engines like Google & Yahoo have not surpassed the print format, she says adding:
GOOGLE is not a news generator … it is an aggregator. Even google needs news/data/content from some place … and that place is content producers like MEDIA HOUSES … I am a tech writer and I know how Google makes moneyand sites earn money from google.
Yahoo/Google are tech companies — they DONT CREATE news nor do they hire Senior EDITORS OR JOURNOS TO REPORT FOR THEM, NOR DO CORPORATES GO TO THEM WHEN THEY HAVE NEWS TO SHARE!
Priyanka Joshi rests her arguments in favour of print:
PRINT goes along with web — hand in hand and that’s not changing …
Chaitanya Tapase, a group member who also works for a publishing (print) house holds quite a contrary viewpoint on this issue. He confidently believes that print platform will cease to exits as the world goes digital. According to him:
the entire concept of print might become irrelevant if we keep moving towards a digital age. the shutdown of Britannica Encyclopedia can be viewed as just the beginning of an end. if everything is completely digital, there would be no room for print anymore. We’ll also save a lot of trees, needless to say – by NOT printing so much paper! they (Indian corporate world) haven’t realized the potential of (digital media) at the moment. Apple came up with the iAd’s concept – and it has worked wonders for them. Currently Apple is worth more than ALL European banks put together. You wanna guess how much revenue Apple made only from iAds?
News websites can make millions – same as that of print.. and that is simply by putting up banners. Google AD Works wud never have been so successful if that concept didnt work. Heck, Google itself wudnt have been successful! Half of their revenues are simply on AD’s ! And their owners have their own private jet planes and landing strip. I’m sure the owners of HT and Indian Express don’t
The ONLY reason why digital media is not succeeding (in India, at least) is because of the lack of penetration of proper broadband and high rates of 3G services. Once that is levelled, there is NO way that print will be able to match with the digital medium. Making money shud not be a problem, if Google has made BILLIONS just by placing clever ads here n there -ALL media houses ( in India) can. Oh, and just to put things in perspective – I work for a PRINT Media House. So, it’s not that I have any agenda I want to push. It’s just my honest opinion. People who have worked in Technology, know about it from the inside, will undoubtedly agree.
If media houses shut down print and JUST utilize digital medium, u think that will not be enough to make revenue? The same ‘concept’ that Google uses can be used for revenue generation- the same journos n editors can work n write for the digital medium right? Do they ONLY need to write for print? That’s absurd.
Print business is working becoz wealthy companies are willing to ‘buy’ estate in the pages to advertise. It could be a soap or a plane, doesn’t matter. But – when u really weigh the pros n cons about digital vs print - there is no doubt which one will be the future of it. The only question will be affordability, but with devices like Akash Tablet (no no I’m serious about it!) – we might just see a change in the way we get news, share news (oh thts something u cant do with print instantly, either) and store news for later reading. Period on that too.
I think you (favoring print) might be comparing a TOI (in print) over a website like Yahoo. But what if TOI itself moved over to the web? And when we say digital, it also includes apps on your smartphones, right? the TOI app is more used and viewed than your print medium, esp in affluent Indian society. When the rest of India catches up – print is history!
Ideator of Media Movement Bhuvaneshwari Joshi without adding her own viewpoint, but referring to many experts and opinions on this subjects encourages the interaction on this subject raised by her:
As per the recent Pew (Center’s Project for Excellence in Journalism) study: “Among all adults, newspapers were cited as the most relied-upon source or tied for most relied upon for crime, taxes, local government activities, schools, local politics, local jobs, community/ neighborhood events, arts events, zoning information, local social services and real estate/housing.
One constant in all of this change has been that high-quality journalism flourishes even in the worst of times. The most encouraging words from the Pew report, in a summary by Amy Mitchell and Tom Rosenstiel, are that we continue to look to traditional news outlets — and locally, newspapers — for the information we need about how our communities are operating and to keep a watchful eye on government. (Read more here: http://www.centredaily.com/2012/04/03/3149796/good-journalism-is-alive-and-well.html#storylink=cpy)
Bhuvaneshwari also cites another example (an article by Nathan Bransford in CNET) of print being dominant on digital:
It’s still a print world
Not only are publishers’ margins better on higher-priced print books, but when bookstores close it has enormous ramifications for the industry. When Borders went bankrupt, for instance, Penguin Group was its single largest creditor, with $41.1 million outstanding.
And even aside from financial considerations, publishers’ entire reason for existence is bound up in print. The major publishers are, quite simply, the best companies in the world at getting print books from authors to readers. Most of the tools at their disposal for making a book a hit are tied to a print world, from buying front-of-the-bookstore placement (yes, publishers pay for that) to book tours.
As the exponential growth of e-books has slowed, some publishers are even whispering their hopes that perhaps the rate of e-book adoption will slow further and print will be viable well into the future. (read more : http://news.cnet.com/8301-1023_3-57412587-93/why-e-books-cost-so-much/)
, staff writer at MINT, another print journalist from a national print media believes that if everything goes digital (especially news than) ”news becomes the privilege of the rich” only! She adds:
1) new media doesn’t make for our (journos) salaries YET !! 2) Print will always stay, not just cos the first thing one picks up is a newspaper for the transition (being illiterate to literate), BUT also cos consumption patters are changing (as we all know!). Having said that, for fast quick news updates one seeks new media. BUT news analysis still go with newspapers/magazines. The very basic, fundamental point is – LARGE part of our population can’t afford buying a computer, forget bout the other new media mediums. so thereforeeeee PRINT lives on !!
New Delhi based, Khwahish Varma
, who is conversant with English, Hindi & German Print Media says :
(print) will stay on forever…Just like 24×7 News channels could not Stop newspaper from declining so in the same way , online news mediums wont be able to stop the march of PRINT MEDIA…..Social Media Sites like Facebook and Twitter have become important source of information but still the newspaper have that unique charm left which makes u hooked towards newspapers:):)
Founder Director of Hitplay.in disagrees with the advocacy in favour of print medium. He confidently says:
Definitely, over the next decade, print will be only in interactive forms. Ads could be 3D, Paper Art, Better use of QR, simpler, more call to action. And, for sure they won’t be mainstream media anymore. Neither will companies won’t spend on print unless they can measure a clear direct RoI.
Sandepudi Rambabu, Shalini Singh, Tripurari Nath Tiwari , Hitesh Motwani , Utpal Saikia, Naresh Bhalla , Ankit Tuteja, Gautam Mahtani, Naina Sharma, Promita Mukherjee , Deepansh Agarwal, Kunal Anand , Sumit Ghosh, Prasoon Kumar Ghosh, Navneet Anand,Shubhendu Nath, Tanni Mandal & Sulekha Wani are some of the group members also the C-suite dignitaries, Bloggers, Feature Editors of print media and Founder of India’s ‘healthiest’ PR houses who expressed their to/for or balanced views on this issue.
Nevertheless, the Ideator of Media Movement doesn’t wish to curtail this interaction, hence after regular intervals (does a King Khan – ’picture abhi baki hein, mere dost’.. &), she pokes them all by posting on the groups wall :
This discussion is still in progress.
(courtesy: Media Movements & Bhuvaneshwari Joshi)